Assistant Manager, Social Media

Pure Fishing; Columbia (SC); On-site; USD 60,000 - 85,000; Full time

Job summary

Pure Fishing in Columbia, SC is seeking an Assistant Manager, Social Media to shape our brand’s online presence and grow a digital community among outdoor enthusiasts. You will craft engaging posts, analyze trends, and tell our stories across multiple platforms while collaborating with creators and cross-functional teams.

The role emphasizes creative content development, analytics-driven improvements, and staying ahead of social media innovations in a fast-paced environment.

Qualifications

• Creative storyteller with a strategic mindset and passion for social media.
• Strong ability to engage audiences, adapt to trends, and manage multiple platforms.
• Experience in developing eye-catching visuals, videos, and text for social channels.
• Familiarity with social media management and analytics tools is a plus.
• Excellent communication, organization, and relationship-building abilities.

Responsibilities

• Create & Curate Content – Develop eye-catching visuals, videos, and text that resonate with our audience.
• Manage Social Media Calendars – Plan and schedule content to align with marketing initiatives.
• Engage with the Community – Monitor social media channels, respond to comments, and interact with followers.
• Analyze & Report – Track performance metrics and provide insights to refine strategies.
• Stay Ahead of Trends – Keep up with the latest social media innovations and industry best practices.
• Collaborate with Creators – Work with photographers, videographers, influencers, and content creators to enhance brand storytelling.
• Team Up for Success – Partner with marketing, brand managers, and cross-functional teams to amplify campaigns.

Skills

Creative storytelling

Social media strategy

Content creation

Analytics

Communication

Education

Bachelor’s degree in Marketing, Communications, Journalism, or related field

Tools

Social media management tools

Analytics tools

Job description

About Pure Fishing

Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.

About Pure Fishing

Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.

But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.

Assistant Manager, Social Media

Are you a social media guru with a passion for creating engaging content? As an Assistant Manager, Social Media at Pure Fishing, you’ll play a key role in shaping our brand’s online presence, connecting with outdoor enthusiasts, and growing our digital community. From crafting engaging posts to analyzing trends, you’ll help tell our story across multiple platforms while keeping our audience hooked. If you love social media, creativity, and the great outdoors, this is the role for you!

What You Will Do

• Create & Curate Content – Develop eye-catching visuals, videos, and text that resonate with our audience.
• Manage Social Media Calendars – Plan and schedule content to align with marketing initiatives.
• Engage with the Community – Monitor social media channels, respond to comments, and interact with followers.
• Analyze & Report – Track performance metrics and provide insights to refine strategies.
• Stay Ahead of Trends – Keep up with the latest social media innovations and industry best practices.
• Collaborate with Creators – Work with photographers, videographers, influencers, and content creators to enhance brand storytelling.
• Team Up for Success – Partner with marketing, brand managers, and cross-functional teams to amplify campaigns.

What makes you a great catch?

You’re a creative storyteller with a strategic mindset and a passion for social media. Your ability to engage audiences, adapt to trends, and manage multiple platforms makes you an essential part of the team. Plus, if you love fishing, the outdoors, or pop culture, you’ll fit right in!

Why You Will Love It Here

• Work for brands that are passionate about fishing and outdoor adventures.
• Have creative freedom to craft exciting content and engage a growing community.
• Collaborate with a talented team in a fast-paced, dynamic environment.
• Stay on top of the latest social media trends and strategies.
• You’re team player and a relationship-builder
• Enjoy opportunities for career growth and skill development.

Your Work Environment

As an Assistant Manager, Social Media, you’ll work in a fast-moving, creative space where ideas turn into impactful content. You’ll balance content creation, analytics, and community engagement, all while working closely with cross-functional teams to bring our brand to life online. Expect a mix of collaboration, innovation, and excitement every day!

What You Will Need To Succeed

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Proven social media management experience (internships, personal branding, or previous roles).
• Familiarity with social media management and analytics tools is a plus.
• Excellent communication, organization, and relationship-building abilities.
• A strong sense of storytelling and visual aesthetics.
• Ability to juggle multiple projects and meet strict deadlines.