Flagship Social Media Lead & Content Strategist

Dartmouth College; Hanover (NH); On-site; USD 72,000 - 90,000; Full time

Job summary

Dartmouth College invites applications for the Associate Director of Social Media. This leadership role oversees flagship channels, sets the editorial cadence, and directs day-to-day content production across Instagram, LinkedIn, TikTok, Threads, X and YouTube.

The position reports to the Director of Social Strategy and Digital Engagement and requires strategic, data-informed decision making. The Associate Director leads content campaigns for major institutional moments, guides freelancers or

Qualifications

• 4–6 years of experience in social media management.
• Deep knowledge of Instagram, LinkedIn, TikTok, Threads, X, YouTube and other platforms.
• Ability to represent a complex institutional brand with good editorial judgment.
• Exceptional writing and editing skills for multiple voices and audiences.
• Experience leading end-to-end content production from concept to publishing.
• Knowledge of short-form video and directing videographers.
• Proven collaboration with creative, communications, and production teams.
• Experience directing work of others, setting priorities, and managing freelancers or interns.
• Fluency in social media analytics and using data to inform strategy.
• Experience using Sprout Social, Hootsuite, or similar tools.
• Strong project management and cross-functional coordination.
• Commitment to inclusivity and diversity.

Responsibilities

• Owns the content calendar, publishing cadence, and editorial strategy across flagship platforms.
• Directs day-to-day content creation: copy, visuals, and post packaging.
• Makes real-time editorial decisions on timing and tone for platforms.
• Leads Social Content and Community Specialist with daily priorities and feedback.
• Directs social media interns and student videography.

Skills

Social media management

Instagram

LinkedIn

TikTok

Content strategy

Editorial feedback

Video direction

Analytics & data decisions

Project management

Team leadership

Education

Bachelor's degree or equivalent

Tools

Sprout Social

Hootsuite

Content calendar tools

Job description

Dartmouth College invites applications for the Associate Director of Social Media. This leadership role oversees flagship channels, sets the editorial cadence, and directs day-to-day content production across Instagram, LinkedIn, TikTok, Threads, X and YouTube.

The position reports to the Director of Social Strategy and Digital Engagement and requires strategic, data-informed decision making. The Associate Director leads content campaigns for major institutional moments, guides freelancers or