Associate Director, Flagship Social Media

Dartmouth College; Hanover (NH); On-site; USD 72,100 - 90,200; Full time

Job summary

Dartmouth College is looking for an Associate Director of Social Media to enhance its brand presence across major platforms like Instagram and TikTok. The role demands a creative leader who can manage editorial strategy, engage with audiences, and leverage data to guide content decisions.

You will oversee a team, generate compelling content, and ensure the alignment of social media efforts with the institution’s strategic goals. A bachelor's degree and 4–6 years of relevant experience are required for applicants.

Qualifications

• 4–6 years of experience in social media management, with proven ownership of flagship channels.
• Deep knowledge of Instagram, LinkedIn, TikTok, Threads, X, and YouTube.
• Experience directing others and managing priorities.

Responsibilities

• Own the content calendar and editorial strategy for social media.
• Lead creation and execution of daily content across platforms.
• Make real-time editorial decisions and monitor online discussions.

Skills

Social media management

Content production

Exceptional writing and editing

Data analysis

Project management

Team collaboration

Education

Bachelor’s degree or equivalent

Tools

Sprout Social

Hootsuite

Job description

Dartmouth College is looking for an Associate Director of Social Media to enhance its brand presence across major platforms like Instagram and TikTok. The role demands a creative leader who can manage editorial strategy, engage with audiences, and leverage data to guide content decisions.

You will oversee a team, generate compelling content, and ensure the alignment of social media efforts with the institution’s strategic goals. A bachelor's degree and 4–6 years of relevant experience are required for applicants.