Associate Director of Social Media.

Dartmouth College; Hanover (NH); On-site; USD 72,000 - 90,000; Full time

Job summary

Dartmouth College invites applications for the Associate Director of Social Media. This leadership role oversees flagship channels, sets the editorial cadence, and directs day-to-day content production across Instagram, LinkedIn, TikTok, Threads, X and YouTube.

The position reports to the Director of Social Strategy and Digital Engagement and requires strategic, data-informed decision making. The Associate Director leads content campaigns for major institutional moments, guides freelancers or

Qualifications

• 4–6 years of experience in social media management.
• Deep knowledge of Instagram, LinkedIn, TikTok, Threads, X, YouTube and other platforms.
• Ability to represent a complex institutional brand with good editorial judgment.
• Exceptional writing and editing skills for multiple voices and audiences.
• Experience leading end-to-end content production from concept to publishing.
• Knowledge of short-form video and directing videographers.
• Proven collaboration with creative, communications, and production teams.
• Experience directing work of others, setting priorities, and managing freelancers or interns.
• Fluency in social media analytics and using data to inform strategy.
• Experience using Sprout Social, Hootsuite, or similar tools.
• Strong project management and cross-functional coordination.
• Commitment to inclusivity and diversity.

Responsibilities

• Owns the content calendar, publishing cadence, and editorial strategy across flagship platforms.
• Directs day-to-day content creation: copy, visuals, and post packaging.
• Makes real-time editorial decisions on timing and tone for platforms.
• Leads Social Content and Community Specialist with daily priorities and feedback.
• Directs social media interns and student videography.

Skills

Social media management

Instagram

LinkedIn

TikTok

Content strategy

Editorial feedback

Video direction

Analytics & data decisions

Project management

Team leadership

Education

Bachelor's degree or equivalent

Tools

Sprout Social

Hootsuite

Content calendar tools

Job description

Position Details
Position Information

Posting date 08/05/2026

Closing date
Open Until Filled Yes

Position Number 1128927

Position Title Associate Director of Social Media

Hiring Range Minimum $72,100

Hiring Range Maximum $90,200

Union Type Not a Union Position

SEIU Level Not an SEIU Position

FLSA Status Exempt

Employment Category Regular Full Time

Scheduled Months per Year 12

Scheduled Hours per Week 40

Schedule
Location of Position
Hanover, NH 03755

7 Lebanon Street

Remote Work Eligibility? Onsite only

Is this a term position? No

If yes, length of term in months. NA

Is this a grant funded position? No

Position Purpose
The Associate Director of Social Media is the creative and operational leader of Dartmouth’s flagship social media channels. Reporting to the Director of Social Strategy and Digital Engagement, the Associate Director owns the content calendar, publishing cadence, and editorial strategy across Dartmouth’s institutional accounts on Instagram, LinkedIn, TikTok, Threads, X, and YouTube.

This is a hands-on creative leadership role. The Associate Director produces and directs day-to-day content, develops creative campaigns for major institutional moments, and makes the real-time editorial decisions that shape how Dartmouth shows up across social platforms. The Associate Director sets the tone for daily content, ensures Dartmouth’s flagship channels reflect the quality, voice, and ambition of the institution, and serves as the working lead for the Social Content and Community Specialist — setting daily priorities, directing content assignments, and providing editorial feedback.

The Associate Director must develop and maintain a deep understanding of Dartmouth’s brand, voice, audiences, and institutional context — operating with the brand fluency and organizational awareness to make confident editorial decisions without requiring regular input from the Director on day-to-day content. This level of independence is essential to the role and to the team’s operating model.

The Associate Director also serves as the primary liaison to MPG videographers and design/production staff for social content requests, and partners with the Data Analyst for Web and Social Media to make data-informed content decisions.

Description
Required Qualifications - Education and Yrs Exp Bachelors or equivalent combination of education and experience

Required Qualifications - Skills, Knowledge And Abilities

• 4-6 years of experience in social media management, with demonstrated ownership of flagship or brand-level channels, or equivalent combination of education and experience.
• Deep, current knowledge of Instagram, LinkedIn, TikTok, Threads, X, Bluesky, and YouTube — including algorithms, formats, and evolving platform dynamics.
• Demonstrated ability to absorb and independently represent a complex institutional brand — including the judgment to know when content aligns with voice and strategy and when to escalate, without relying on routine review from senior leadership.
• Exceptional writing and editing skills, with the ability to craft compelling content in multiple voices and for diverse audiences.
• Demonstrated ability to lead end-to-end content production — from concept through copy, visual direction, and publishing.
• Working knowledge of short-form video as a content format, including how to brief and direct videographers for social-first output.
• Proven ability to collaborate cross-functionally with creative, communications, and production teams.
• Experience directing the work of others, including setting priorities, providing editorial feedback, and managing freelancers or interns.
• Fluency with social media analytics and experience using data to inform content strategy.
• Experience using social media management platforms such as Sprout Social, Hootsuite, or similar.
• Strong project management skills and the ability to balance daily execution with longer-term campaign planning.
• Commitment to fostering an inclusive and diverse environment.
  

Preferred Qualifications

• Experience in a complex, multi-stakeholder organization — higher education background is a plus, not a requirement.
• Experience developing campaign creative for major institutional moments such as commencements, admissions cycles, or rankings announcements.
• Experience briefing or directing videographers and designers for social content.
• Familiarity with thought leadership or institutional brand voice communications on social media.
  

Department Contact for Recruitment Inquiries Erin Supinka

Department Contact Phone Number 6-2255

Department Contact for Cover Letter and Title Erin Supinka, Director of Social Strategy and Digital Engagement

Department Contact\'s Phone Number
Equal Opportunity Employer
Dartmouth College is an equal opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications are welcome from all.

Background Check
Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Is driving a vehicle (e.g. Dartmouth vehicle or off road vehicle, rental car, personal car) an essential function of this job? Not an essential function

Special Instructions to Applicants
Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy. https://policies.dartmouth.edu/policy/tobacco-free-policy
Additional Instructions
Quick Link https://searchjobs.dartmouth.edu/postings/86080

Key Accountabilities

Description
Flagship Content Leadership and Execution

• Owns the content calendar, publishing cadence, and editorial strategy across all flagship social platforms — Instagram, LinkedIn, TikTok, Threads, X, and YouTube.
• Leads creation and execution of day-to-day content: writing copy, directing visuals, and packaging posts for each platform.
• Makes real-time editorial decisions on content timing, tone, and platform suitability.
• Serves as the working lead for the Social Content and Community Specialist — setting daily priorities, directing content assignments, and providing editorial feedback.
• Directs the work of social media interns, including student video interns.
• Monitors and moderates online discussions; responds appropriately and escalates to relevant departments as needed.
• Supports time-sensitive institutional content and emerging issues as needed, including occasional availability during evenings and weekends.
• Partners with the office’s Data Analyst for Web and Social Media to review metrics and make data-informed content decisions.
  

Percentage Of Time 60%

Description
Campus Collaboration and Content Sourcing

• Serves as the primary liaison to MPG videographers and design/production staff for social content requests, working through shared briefs, standard turnaround expectations, and regular syncs.
• Coordinates with campus partners to source stories, moments, and assets for flagship social content.
• Attends campus events to identify and capture content opportunities; some events might be outside traditional working hours.
• Partners with the Director on strategic alignment while maintaining full autonomy over daily execution.
  

Percentage Of Time 25%

Description
Campaign Development and Platform Innovation

• Develops campaigns and provides creative direction for major institutional moments, including Commencement, admissions, rankings, and strategic priorities such as the Center for Career Design and AI at Dartmouth.
• Tracks platform trends, recommends new content approaches, and pilots new formats.
• Identifies opportunities to push the creative boundaries of what Dartmouth does on social — testing new storytelling approaches, content types, and platform features.
  

Percentage Of Time 15%

• Demonstrates professionalism and collegiality through actions, interactions, and communications with others appropriate to an environment that is welcoming to all.
• Performs other duties as assigned.