Director of Social Media (DTC, Onsite LA)

Hire With Jarvis - Lance Melendez; Los Angeles (CA); On-site; USD 75,000 - 95,000; Full time

Job summary

Hire With Jarvis - Lance Melendez is looking for a Director of Social Media to lead the brand's social media presence and drive engagement. This role involves developing effective social media strategies, overseeing content creation, and managing campaigns. The ideal candidate will have a strong background in the apparel industry and a proven track record in social media.

The successful applicant will work with a team to enhance brand loyalty, engage customers, and create compelling online experiences.

Qualifications

• 5+ years of experience in social media management, preferably in the apparel or fashion industry.
• Proven track record of creating successful social media strategies and campaigns.

Responsibilities

• Develop and implement a comprehensive social media strategy.
• Oversee content creation aligned with the brand’s identity.
• Lead social media campaigns from conception to execution.
• Foster an active online community and maintain a positive brand image.
• Track and analyze key performance metrics.
• Lead and mentor a social media team.

Skills

Social Media Strategy Development

Content Creation

Campaign Management

Community Engagement

Analytics and Optimization

Team Leadership

Education

Bachelor's degree in Marketing or Communications

Job description

Position Summary

We are seeking a strategic, results-driven Director of Social Media to lead our brand’s social media presence, drive engagement, and elevate our online community. This role requires a creative leader who understands the apparel industry and knows how to transform brand strategy into compelling social media experiences. You’ll lead a team to develop and execute social media strategies that strengthen brand loyalty, drive customer engagement, and increase overall brand visibility.

Key Responsibilities

1. Social Media Strategy
   • Develop and implement a comprehensive social media strategy aligned with brand goals and product launches.
   • Identify and engage with target audiences across key social platforms (Instagram, TikTok, Facebook, etc.), while exploring new and emerging channels.
2. Content Creation and Curation
   • Oversee content creation that reflects the brand’s identity, tone, and visual aesthetics, collaborating closely with creative, design, and marketing teams.
   • Implement a mix of original and curated content to drive engagement, promote products, and build community.
3. Campaign Management
   • Lead social media campaigns from conception to execution, working cross-functionally to support product launches, seasonal campaigns, and brand initiatives.
   • Collaborate with influencers and brand ambassadors to amplify reach and brand awareness.
4. Community Engagement
   • Foster an active online community, encouraging meaningful interactions with followers, addressing inquiries, and maintaining a positive brand image.
   • Develop strategies for user-generated content and advocate for brand loyalty programs.
5. Analytics and Optimization
   • Track, analyze, and report on key performance metrics to measure the success of social media initiatives and identify opportunities for growth.
   • Continuously refine strategies based on performance data and market trends to ensure maximum engagement and effectiveness.
6. Team Leadership
   • Lead, mentor, and develop a social media team, fostering creativity, collaboration, and performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of experience in social media management, with a focus on the apparel or fashion industry.
• Proven track record of creating successful social media strategies and campaigns.