Fitness Studio Director: Training, Sales & Operations

Floor Coverings International of Downers Grove; Aurora (IL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

PTO

Medical, Dental, Vision

Vision insurance

Commission/bonus tied to sales

Spot cash bonuses for membership Miles

Job summary

Alloy Personal Training in Aurora, IL is seeking a Director of Training to lead the team, drive sales, and run day-to-day studio operations. You will spend time coaching clients and, importantly, selling memberships to fuel growth.

The role demands running consultations, managing the sales pipeline, and guiding staff through performance metrics while maintaining Alloy’s brand standards, client results, and community presence.

Qualifications

• Proven sales experience in fitness, gyms, or personal training.
• Management or supervisory experience.
• Strong communication skills and an outgoing, personable style.
• Comfortable with performance metrics and holding a team accountable.
• CPR/AED/First Aid certification (or willingness to obtain).
• Personal training certification a plus, but not required if sales experience is strong.

Responsibilities

• Run all prospect consultations using our established sales process, including follow-up.
• Manage the full sales pipeline: phone leads, booking, show rate, close rate, and attrition.
• Convert trial clients to members following our defined sales process.
• Track and report on sales metrics weekly.
• Coach training sessions (target: ~10 hours/week).
• Run client accountability sessions and retention touchpoints (InBody check-ins, milestone tracking, visit reports).
• Reach out personally to members with declining attendance.
• Review weekly workout programming with training staff.
• Recruit, hire, and train new staff.
• Lead weekly staff meetings and conduct quarterly performance reviews.
• Oversee social media presence and local marketing campaigns.
• Represent the studio at community events, B2B partnerships, and referral programs.
• Run day-to-day studio operations: opening/closing, cleanliness, maintenance.
• Maintain accurate client records and billing.
• Uphold Alloy's brand standards and wear studio uniform during training shifts.

Skills

Sales experience

Leadership

Communication

CPR/First Aid

PT certification (a plus)

Job description

Alloy Personal Training in Aurora, IL is seeking a Director of Training to lead the team, drive sales, and run day-to-day studio operations. You will spend time coaching clients and, importantly, selling memberships to fuel growth.

The role demands running consultations, managing the sales pipeline, and guiding staff through performance metrics while maintaining Alloy’s brand standards, client results, and community presence.