Director of Training and Facility General Manager

Floor Coverings International, Ltd.; Aurora, Northern (IL, KY); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive base + commission/bonus

Spot cash bonuses

PTO, Medical, Dental, Vision

Job summary

Alloy Personal Training in Aurora, IL, seeks a Director of Training to blend sales leadership with coaching and studio operations. You will lead our team, drive memberships, conduct consultations, and ensure smooth daily functions.

The right candidate has proven fitness sales experience, management experience, strong communication, and the ability to meet performance metrics. CPR/AED/First Aid certification is required or willingness to obtain; PT certification is a plus.

Qualifications

• Proven sales experience in fitness, gyms, or personal training.
• Management or supervisory experience.
• Strong communication skills and an outgoing, personable style.
• Comfortable with performance metrics and holding a team accountable to them.
• CPR/AED/First Aid certification (or willingness to obtain).
• Personal training certification a plus, but not required if sales experience is strong.

Responsibilities

• Run all prospect consultations using our established sales process.
• Manage the full sales pipeline: phone leads, booking, show rate, close rate, and attrition.
• Coach training sessions (target: ~10 hours/week) and retention touchpoints.
• Recruit, hire, and train new staff; lead weekly staff meetings and reviews.
• Oversee social media and local marketing campaigns; represent the studio at events.
• Run day-to-day studio operations: opening/closing, billing, and maintaining brand standards.

Skills

Sales experience

Team leadership

Communication skills

Performance metrics

CPR/AED/First Aid

PT certification a plus

Job description

Benefits:

• Competitive salary
• Dental insurance
• Health insurance
• Paid time off
• Profit sharing
• Vision insurance

Director of Training — Alloy Personal Training (Aurora, IL)

Location: 3577 E New York St, Aurora, IL
Reports to: Owner
Type: Full-time

Alloy Personal Training is a semi-private personal training studio focused on results-driven coaching in a small-group setting. We're looking for a Director of Training to lead our team, drive sales, and run day-to-day studio operations.

The Role

The Director of Training is part sales leader, part coach, part operator. You'll spend roughly a third of your time training clients and the rest running the business — selling memberships, leading staff, and keeping the studio operating smoothly. This is not a coaching-only role: your ability to sell is the single biggest factor in whether you succeed here.

What We're Prioritizing: Sales First, Management Second, Coaching Third

We're hiring in this order: sales ability, business/team management, coaching skill. The right candidate has closed sales in a fitness, gym, or personal training environment — running consultations, handling objections, converting prospects to paying clients. Our Head Coach, who reports to this role, owns technical coaching quality — so we're not hiring a master coach here. If you don't have a track record of selling fitness memberships or training packages, this isn't the right role for you.

Key Responsibilities

Sales (primary focus)

• Run all prospect consultations ("Starting Point" sessions) using our established sales process, including follow-up
• Manage the full sales pipeline: phone leads, booking, show rate, close rate, and attrition
• Convert trial clients to members following our defined sales process
• Track and report on sales metrics weekly

Training & Retention

• Coach training sessions (target: ~10 hours/week)
• Run client accountability sessions and retention touchpoints (InBody check-ins, milestone tracking, visit reports)
• Reach out personally to members with declining attendance
• Review weekly workout programming with training staff

Team Leadership

• Recruit, hire, and train new staff
• Lead weekly staff meetings and conduct quarterly performance reviews

Marketing & Community

• Oversee social media presence and local marketing campaigns
• Represent the studio at community events, B2B partnerships, and referral programs

Operations

• Run day-to-day studio operations: opening/closing, cleanliness, maintenance
• Maintain accurate client records and billing
• Uphold Alloy's brand standards and wear studio uniform during training shifts

Qualifications

• Required: Proven sales experience in fitness, gyms, or personal training
• Management or supervisory experience
• Strong communication skills and an outgoing, personable style
• Comfortable with performance metrics and holding a team accountable to them
• CPR/AED/First Aid certification (or willingness to obtain)
• Personal training certification a plus, but not required if sales experience is strong

What We're Looking For

• A closer — someone energized by hitting sales numbers, not just coaching clients
• A leader who can run a team, hold people accountable, and keep a studio operating on schedule
• Someone genuinely passionate about fitness and helping clients succeed, with the people skills to build lasting client relationships
• A "can-do," problem-solving attitude and consistency in following systems and processes

What We Offer

• Competitive base + commission/bonus structure tied to sales performance
• Spot cash bonuses for hitting initial membership milestones (50, 75, 100, and 130 members — first time only)
• PTO, Medical, Dental, and Vision