First Product Marketing Lead for AI-Driven Benefits

Corridor; New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

Corridor is hiring its first product marketer in New York. You’ll shape who we talk to, what we say, and how we package our AI-driven benefits service for small businesses.

You’ll craft positioning, write pages and decks, and run quick tests to see what resonates. You’ll work with founders, advisors and growth teammates, owning landing pages, email copy, case studies and call scripts for client conversations.

Qualifications

• 3+ years in product marketing or growth at a startup, ideally selling to small businesses
• Strong ability to talk to customers and understand their pains
• Excellent writing skills and speed in creating copy
• Comfort with running simple tests and interpreting results

Responsibilities

• Spend a lot of time with customers—join sales calls, review call recordings, talk to won clients and prospects who went elsewhere.
• Decide which business types to target and what prompts them to seek a new broker.
• Write positioning for target groups and compare to alternatives.
• Collaborate with advisors and product team on the offer and packaging.
• Create assets—landing pages, decks, email copy, case studies and first-call talk tracks.
• Launch new offers with marketing/partnerships, and test where to deploy them.
• Track client impact and adjust strategy if results aren’t landing.

Skills

Product marketing

Growth marketing

Customer interviews

AI tooling

Job description

Corridor is hiring its first product marketer in New York. You’ll shape who we talk to, what we say, and how we package our AI-driven benefits service for small businesses.

You’ll craft positioning, write pages and decks, and run quick tests to see what resonates. You’ll work with founders, advisors and growth teammates, owning landing pages, email copy, case studies and call scripts for client conversations.