FinTech Product Marketing Lead

IPC Systems; New York (NY); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Medical, Dental and Vision

401(k) with matching

Flexible PTO

Job summary

IPC Systems is seeking a Product Marketing Manager in New York, NY to own product positioning, GTM strategy, customer insights, and sales enablement across IPC's product portfolio. You will collaborate with Product, Sales, Marketing, and Customer Success to shape how IPC brings products to market and communicates value to customers, driving revenue growth.

The role requires a customer-focused marketer with strong analytical and communication skills, capable of translating technical capabilities

Qualifications

• 5–8 years of experience in product marketing, product management, or related field.
• Experience developing and executing go-to-market strategies for technology or SaaS products.
• Strong analytical and problem-solving skills with the ability to translate insights into actionable recommendations.
• Excellent written, verbal, and presentation communication skills.
• Demonstrated ability to develop product positioning, messaging, and customer-facing content.
• Experience conducting customer research, market analysis, and competitive intelligence.

Responsibilities

• Lead GTM strategy and product launches across IPC's portfolio.
• Drive cross-functional launch planning with Product, Sales, Marketing, and Customer Success teams.
• Develop messaging frameworks and customer-centric content across channels.
• Deliver product training and enablement sessions for customer-facing teams.
• Leverage customer and market insights to influence product strategy and market positioning.
• Identify opportunities to improve go-to-market processes and efficiency.

Skills

Product marketing

Go-to-market

Analytics

Communication

Cross-functional leadership

Sales enablement

Tools

CRM

Marketing automation

Job description

IPC Systems is seeking a Product Marketing Manager in New York, NY to own product positioning, GTM strategy, customer insights, and sales enablement across IPC's product portfolio. You will collaborate with Product, Sales, Marketing, and Customer Success to shape how IPC brings products to market and communicates value to customers, driving revenue growth.

The role requires a customer-focused marketer with strong analytical and communication skills, capable of translating technical capabilities