PropTech Product Marketing Leader

VTS; New York (NY); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Competitive compensation

Health benefits

401(k) plan

Flexible PTO

Job summary

VTS is seeking a Product Marketing Manager in New York to own end-to-end launches for our property management products and contribute to platform-level GTM work. You will collaborate with product, sales, customer success, and design to translate market insights into compelling narratives and tools.

You will develop differentiated messaging, enable sales with compelling collateral and demos, and shape buyer personas, segmentation, and competitive intel.

Qualifications

• 3+ years of hands-on B2B product marketing experience with launches, sales enablement, and product adoption.
• Expertise in positioning and messaging, and turning them into sales and customer-facing assets.
• Ability to influence at all levels, with confidence presenting to executives, sales teams, and customers.

Responsibilities

• Own launches end to end: partner with Product from roadmap through release, run launch meetings and maintain momentum.
• Develop positioning and messaging across products, personas, and segments reflecting market intelligence.
• Enable the go-to-market team: build sales artifacts, presentations, demos, and deliver training.
• Lead competitive and customer intelligence: monitor landscape and mine Gong calls and customer conversations for insights.
• Develop customer-facing content: create collateral, case studies, and customer stories with Content and Design.
• Define personas and segmentation to sharpen understanding of who we sell to.
• Collaborate cross-functionally: work with product, sales, customer success, design, and growth.

Skills

B2B product marketing

Go-to-market strategy

Messaging & positioning

Sales enablement

Competitive intelligence

Customer insights

Sales demos

Cross-functional collaboration

AI tooling usage

Tools

Gong

Job description

VTS is seeking a Product Marketing Manager in New York to own end-to-end launches for our property management products and contribute to platform-level GTM work. You will collaborate with product, sales, customer success, and design to translate market insights into compelling narratives and tools.

You will develop differentiated messaging, enable sales with compelling collateral and demos, and shape buyer personas, segmentation, and competitive intel.