Finance Manager, Marketing

Zapier; Idaho; On-site; USD 110,000 - 160,000; Full time

Job summary

Zapier is seeking a Finance Manager to own the full financial picture for the marketing organization, including headcount, budget, and channel investment. You will be the dedicated finance partner to marketing leadership and work with Sales FP&A and Corporate FP&A to link marketing activity to pipeline and revenue outcomes.

This role reports into the Head of GTM Finance and requires strong analytics, stakeholder communication, and a background in accounting/finance with exposure to marketing

Qualifications

• 4-6+ years of accounting/finance experience, with 2+ years in Marketing or GTM.
• Background in Big 4 Accounting, Investment Banking, or Management Consulting with ownership of operating expense areas.
• Own budget end to end, including headcount, spend actuals, and purchase orders.
• Strong grasp of channel-level marketing economics and connect spend to pipeline and revenue.
• Comfortable with ambiguity and structuring loosely-defined problems.

Responsibilities

• Be the dedicated finance partner for Zapier's marketing organization.
• Own the full financial picture for headcount, budget, and channel investment.
• Connect marketing activity to pipeline and revenue outcomes.
• Collaborate with Sales FP&A and Corporate FP&A to ensure interlock between marketing, sales, and company financials.

Skills

Financial analysis

Budgeting

Variance analysis

Stakeholder communication

Tools

Excel

ERP systems

Power BI

Job description

AI at Zapier At Zapier , we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently.

Hi there! We're looking for a Finance Manager to be the dedicated finance partner for Zapier's marketing organization. This is a unique opportunity to own the full financial picture for one of the most strategically important spend areas at the company - headcount, budget, and channel investment while playing a key role in connecting marketing activity to pipeline and revenue outcomes. You'll report into the Head of GTM Finance and partner closely with marketing leadership, working closely with Sales FP&A and Corporate FP&A to establish a clean interlock between marketing, sales, and company level financials.

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About You

This isn’t your first rodeo. You have 4-6+ years of accounting/finance-specific experience, with 2+ years of working with Marketing or GTM orgs. A background in Big 4 Accounting, Investment Banking, or Management Consulting with meaningful ownership of operating expense areas You're comfortable owning a budget end to end, including headcount, spend actuals, and purchase orders, and communicating variance clearly to non-finance stakeholders You have a strong grasp of channel-level marketing economics (pipeline generation vs. brand), cost per pipe, and how to connect spend to downstream pipeline and revenue outcomes You're comfortable with ambiguity - able to structure a loosely-defined problem yourself rather than needing it handed to you fully sco