Sr. Product Marketing Manager

Zapier Inc.; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

Zapier Inc. is seeking a Sr. Product Marketing Manager, Enterprise, to shape go-to-market for high-value products while enabling Sales with technically grounded messaging. This role focuses on enterprise GTM for Sidekick and other core offerings, reporting to the Director of Product Marketing.

You'll collaborate with Sales, Product, and Marketing to drive enterprise growth, craft compelling proposals, and translate customer needs into packaging and field-ready materials.

Qualifications

• You've landed product-market fit for a new product before, turning pricing and packaging experiments into a repeatable motion that reached real customers and closed revenue.
• You bring deep product and technical depth - you understand how an MCP or agent-based workflow works and can explain it in plain language for a C-level buyer.
• You have 8+ years in product marketing with meaningful time supporting enterprise sales.
• You're entrepreneurial at enterprise scale - you move quickly with the rigor enterprise deals require, and stay close to what buyers actually need.
• You use data to form strong opinions from customer conversations, deal feedback, and packaging experiments, then bring a clear point of view into the room to drive decisions.
• You're comfortable collaborating async, with clear written updates, tight docs, and strong follow-through.
• You actively use AI tools to work more efficiently - ideally you've built automations yourself.
• You're comfortable with enterprise buyers: shaping proposals, supporting demos, and turning customer feedback into product and GTM inputs - credible with both executives and end-users.

Responsibilities

• Lead enterprise GTM strategy for new products like Sidekick, defining commercial packaging from design partnerships through to GA.
• Help shape our enterprise ICP and motion into a focused, repeatable GTM.
• Own our Governance story: how we position things like secure auths, identity management, and safety with agent use.
• Shape our talk track around Zapier's differentiators like fluid determinism, and how they show up in the product.
• Work with our customer advocacy team on case studies and proof points that make the platform tangible for enterprise buyers.
• Bring product-level depth to competitive deals, grounding 'why Zapier wins' in specific workflows and features.
• Collaborate with PMMs across narrative and product on positioning, launches, and the stories that support enterprise deals.
• Partner with product and sales to shape and close enterprise opportunities on new platform capabilities.
• Translate product updates into field-ready materials with revenue enablement, and feed deal feedback back to product on commercial readiness.

Skills

Product marketing

Enterprise sales support

Technical depth

Product-market fit

Data-driven

AI tooling

Asynchronous collaboration

Enterprise buyers

Job description

AI at Zapier

At Zapier, we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently.

Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process, including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to.

Job Posted: 2026-10-06

Location: Remote (US)

Hi there!

We're looking for a Sr. Product Marketing Manager. Enterprise to build enterprise GTM for Zapier's next chapter. Your first priorities include standing up enterprise GTM for Sidekick (our newest product), shaping our governance narrative, and equipping Sales to win on technical differentiators. As product and market signals evolve, you'll own positioning and packaging wherever Zapier Enterprise needs the most leverage. You'll report to Jane Zhang, Director of Product Marketing, and partner closely with Sales, Product, and Marketing leaders to bring enterprise Zapier to market.

• Our Commitment to Applicants
• Culture and Values at Zapier
• Zapier Guide to Remote Work
• Zapier Code of Conduct
• Diversity and Inclusivity at Zapier

About You

• You've landed product-market fit for a new product before, turning pricing and packaging experiments into a repeatable motion that reached real customers and closed revenue
• You bring deep product and technical depth - you understand how an MCP or agent-based workflow works and can explain it in plain language for a C-level buyer
• You have 8+ years in product marketing with meaningful time supporting enterprise sales
• You're entrepreneurial at enterprise scale - you move quickly with the rigor enterprise deals require, and stay close to what buyers actually need
• You use data to form strong opinions from customer conversations, deal feedback, and packaging experiments, then bring a clear point of view into the room to drive decisions
• You're comfortable collaborating async, with clear written updates, tight docs, and strong follow-through
• You actively use AI tools to work more efficiently - ideally you've built automations yourself
• You're comfortable with enterprise buyers: shaping proposals, supporting demos, and turning customer feedback into product and GTM inputs - credible with both executives and end-users

Things You’ll Do

• Lead enterprise GTM strategy for new products like Sidekick, defining commercial packaging from design partnerships through to GA
• Help shape our enterprise ICP and motion into a focused, repeatable GTM
• Own our Governance story: how we position things like secure auths, identity management, and safety with agent use
• Shape our talk track around Zapier's differentiators like fluid determinism, and how they show up in the product
• Work with our customer advocacy team on case studies and proof points that make the platform tangible for enterprise buyers
• Bring product-level depth to competitive deals, grounding "why Zapier wins" in specific workflows and features
• Collaborate with PMMs across narrative and product on positioning, launches, and the stories that support enterprise deals
• Partner with product and sales to shape and close enterprise opportunities on new platform capabilities
• Translate product updates into field-ready materials with revenue enablement, and feed deal feedback back to product on commercial readiness

Application Deadline:

The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.

Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.