Finance Manager, Marketing

Zapier Inc.; Northern (KY); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Zapier is seeking a Finance Manager to own the full financial picture for the marketing organization, including headcount, budget, and channel investment, aligning marketing activity to pipeline and revenue.

You’ll report to Head of GTM Finance, partner with Marketing, Sales FP&A, and Corporate FP&A to interlock marketing, sales, and company financials, and you’ll use AI tools to automate recurring processes.

Qualifications

• 8+ years in marketing FP&A or GTM finance with strong pipeline-to-revenue understanding.
• Ability to own end-to-end budgeting including headcount and actuals.
• Strong grasp of channel economics and ROI analysis.
• Comfort with ambiguity and proactive issue spotting.

Responsibilities

• Lead marketing FP&A end-to-end: headcount planning, budgets, and actuals.
• Drive ROI-by-channel analysis and channel allocation reporting.
• Forecast sales pipeline and ARR impacts from spend with cross-functional input.
• Partner with marketing leadership and data teams to align metrics.

Skills

GTM finance experience

Marketing FP&A

Budgeting and variance analysis

Executive communication

Tools

Google Sheets

Databricks

Snowflake

NetSuite

HubSpot

Job description

AI at Zapier

At Zapier, we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently.

Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process, including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to.

Hi there!

We're looking for a Finance Manager to be the dedicated finance partner for Zapier's marketing organization. This is a unique opportunity to own the full financial picture for one of the most strategically important spend areas at the company - headcount, budget, and channel investment while playing a key role in connecting marketing activity to pipeline and revenue outcomes. You'll report into the Head of GTM Finance and partner closely with marketing leadership, working closely with Sales FP&A and Corporate FP&A to establish a clean interlock between marketing, sales, and company level financials.

• Our Commitment to Applicants
• Culture and Values at Zapier
• Zapier Guide to Remote Work
• Zapier Code of Conduct
• Diversity and Inclusivity at Zapier

About You

• You have a strong investment banking background with exposure to GTM motions, or 8+ years of experience in marketing FP&A or GTM finance - either path with a solid understanding of how sales pipeline converts to closed-won revenue
• You're comfortable owning a budget end to end, including headcount, spend actuals, and purchase orders, and communicating variance clearly to non-finance stakeholders
• You have a strong grasp of channel-level marketing economics (pipeline generation vs. brand), cost per pipe, and how to connect spend to downstream pipeline and revenue outcomes
• You're comfortable with ambiguity - able to structure a loosely-defined problem yourself rather than needing it handed to you fully scoped
• You have good judgment and a bias toward surfacing issues and opportunities proactively, not waiting to be asked
• You actively use AI tools to work more efficiently, with the judgment to know when to go deep manually and when to lean on the tool
• You're a strong written and verbal communicator, able to turn a complex analysis into a short, clear executive takeaway with guidance from your manager
• Experience with Google Sheets, a data warehouse (Databricks or Snowflake), NetSuite, Zip, and HubSpot is preferred

Things You’ll Do

• Own marketing FP&A end-to-end: headcount planning, budget building, and actuals tracking, so marketing leadership always has a clear, current view of where things stand against plan
• Own channel allocation analysis (demand generation vs. brand) and drive ROI-by-channel reporting
• Work on sales pipeline forecasting based on spend, as part of setting GTM targets and ARR modeling, flagging risks to pipeline coverage or targets early
• Serve as an embedded business partner to marketing leadership - not a once-a-month reporting function, but someone marketing trusts to think through decisions with in real time
• Track purchase orders and vendor commitments against budget, flagging overspend risk before it happens
• Analyze the connection between marketing spend, pipeline generation, and closed-won revenue, working cross-functionally with Sales and RevOps
• Partner with the Data team to establish and govern pipeline reporting definitions (leads, MQLs, opportunities) so the funnel is consistent end to end
• Use AI to automate recurring finance processes, building skills and agents that can run parts of month-end close and re-forecasting cycles

How to Apply

Zapier is an equal-opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws.

Zapier prioritizes the security of our customers' information and is dedicated to adhering to all applicable data privacy laws. You can review our privacy policy here.

Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact [e-mail].

Application Deadline:

The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.

Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.