Field Visual Merchandising Lead — Multi-Brand Retail

VF Corp.; New Jersey; Hybrid; USD 60,000 - 75,000; Full time

Job summary

VF Corporation is seeking a Field Visual Merchandising Manager to lead in-store brand storytelling for Vans, The North Face, and Timberland. The role focuses on traveling to stores, coaching leaders, and ensuring consistent execution of campaigns across multi-brand environments.

You will partner with field teams, translate brand standards into local experiences, analyze performance data, and drive impactful visual presentations. 4+ years in related roles required.

Qualifications

• 4+ years of experience in visual merchandising, retail operations, or brand presentation in multi-brand or multi-store environments.
• Deep understanding of visual merchandising principles and how they translate into consumer engagement and commercial success.
• Strong cross-functional collaboration skills, with the ability to influence and align stakeholders across retail, marketing, and brand teams.
• Operational excellence mindset with experience developing scalable processes, tools, and standards.
• Analytical and strategic thinking with the ability to interpret field insights and performance data to inform future direction.
• Exceptional communication skills, both written and verbal.

Responsibilities

• Lead Visual Execution Across Retail Stores: travel 4+ days/week to implement seasonal floor sets, windows, and brand campaigns.
• Coach Store Leaders in Visual Excellence: train and mentor Store Managers and in-store teams on visual merchandising principles and campaign storytelling.
• Partner with Field Leadership: collaborate with District Managers to align visual execution with business goals.
• Drive Brand Presentation: ensure each brand’s identity is reflected through product placement, fixture usage, and visual storytelling.
• Support Key Retail Initiatives: lead visual merchandising for store openings, remodels, and high-priority activations.
• Provide Real-Time Feedback and Support: offer coaching during store visits and help teams adjust on the spot.
• Document and Share Insights: capture visuals and trends to inform future planning with cross-functional partners.
• Multi-Brand Expertise: work across Vans, TNF, and Timberland environments while maintaining brand integrity.
• Field Leadership and Influence: act as a liaison between marketing and store teams to ensure clear directives.

Skills

Visual merchandising

Retail operations

Brand presentation

Cross-functional collaboration

Analytical thinking

Tools

Visual planning tools

Retail execution platforms

Job description

VF Corporation is seeking a Field Visual Merchandising Manager to lead in-store brand storytelling for Vans, The North Face, and Timberland. The role focuses on traveling to stores, coaching leaders, and ensuring consistent execution of campaigns across multi-brand environments.

You will partner with field teams, translate brand standards into local experiences, analyze performance data, and drive impactful visual presentations. 4+ years in related roles required.