Lead with service. Win with sales.
Join Farmer Brothers as a Field Sales Specialist focused on beverage station services. You will sell and deliver coffee, tea, and related products while executing a disciplined route plan that elevates customer satisfaction and drives revenue growth.
Core outcomes
- Achieve the assigned route revenue plan via: new customer acquisition, increased category and product penetration at current accounts, execution of pricing actions, and retention of existing customers.
- Provide delivery and service to all customers on the daily schedule—no exceptions.
- Consistently increase Revenue per Stop by closing distribution voids, running seasonal/LTO promotions, applying approved pricing, and keeping beverage stations set to standard.
Key activities
- Prospecting cadence: minimum 1 new prospect call per day (5 weekly) and a minimum of two new qualifying accounts per quarter (8 annually).
- On-site execution: deliver, replenish, and rotate inventory at each stop; verify equipment is clean and operating.
- Quality assurance: complete at least one CQC (Cup Quality Check) per day.
- Sales process: execute the “The Farmer Brothers Way to Sell” call flow; recap services and present business-building initiatives.
- Customer care: resolve or elevate issues rapidly to protect satisfaction and retention.
- Administration: manage invoices, route inventory, and collections daily.
- Promotion: participate in regional and company promotions.
Qualifications
- High School Diploma or equivalent.
- 2+ years of route delivery experience in a related B2B customer service field.
- Mechanical aptitude with company hardware/software tools.
- Physical requirements: lift 75 lbs. frequently and 100 lbs. occasionally; lift and carry up to 50 lbs.
- Knowledge of the foodservice industry; clean, strong driving record.
Competencies
- Customer needs assessment; active listening; effective communication.
- Issue recognition and opportunity spotting; sound business judgment; decisive action.
- Independent and proactive, yet collaborative; aligned to business goals.
- Relationship building and trust creation; growth mindset.
- Decision Making, Collaboration, Strong Communication, Active Listening Skills, Planning and Acting Strategically.
Proficiencies
- Driver's License
- Customer Service
- Territory Sales
- Business-to-Business (B2B)
- Business-to-Consumer (B2C)
- Outside Sales
- Inside Sales
Bring your service-first mindset and sales discipline, and turn every stop into a growth opportunity.