Field Sales Rep - AV Demos, 75% Travel, Growth

Musco-Sports-Lighting; Allentown (Lehigh County); On-site; USD 65,000 - 90,000; Full time

Job summary

Musco in Allentown, PA, seeks a Field Sales Representative to develop the Pennsylvania territory, conduct product education and build relationships to drive new business and revenue.

This role requires travel up to 75%+, demonstrated ability to qualify opportunities, deliver demonstrations, coordinate delivery and training, and maintain accurate activity records; a valid driver's license and DOT compliance are required.

Qualifications

• Bachelor’s degree preferred.
• Minimum of three years of sales experience required.
• Experience in audiovisual, consumer electronics, mobile products, rental, event, professional installation, or channel sales environments preferred.
• Customer-focused sales approach to build trust, conduct effective demonstrations, manage follow-up, and close new business.
• Technical aptitude to understand audiovisual systems, mobile display products, connectivity, and field setup requirements.
• Strong organization and territory management skills to manage travel, customer activity, equipment readiness, reporting, and follow-through.
• Professional communication and safety-minded judgment when representing Musco, handling equipment and working with customers and internal teams.
• Ability to travel up to 75% or more, including overnight travel, nights and weekends based on customer, event and business needs.
• Ability to safely operate a company vehicle and trailer in varying weather, terrain, and travel conditions while transporting products, displays, or demonstration equipment.
• Must maintain a valid driver’s license, acceptable driving record, and compliance with DOT safety requirements and company insurance standards.

Responsibilities

• Develop assigned territory through customer outreach, prospecting, product education, and relationship management to drive new business growth and sales revenue.
• Represent Musco Videoboards and MuscoMAX™ through field demonstrations, regional events, customer visits, and industry engagement that generate qualified sales opportunities.
• Own and advance rental and sales opportunities from initial contact through proposal follow-up, customer communication, and deal closure.
• Support customer commitments and broader sales execution by coordinating field activity, product delivery, training and demonstration readiness.
• Maintain accurate territory, equipment, and customer activity information through planning, documentation, reporting, and communication with internal teams.
• Operate company vehicle, trailer and demonstration equipment in accordance with safety, DOT and company requirements while traveling within the assigned region.
• Support additional responsibilities aligned with the role’s purpose, business needs, and demonstrated training and competencies.

Skills

Sales experience

Field sales

Customer-facing

Technical aptitude

Communication

Travel readiness

Safety-minded

Education

Bachelor's degree in sports management, business, sales, entrepreneurship, or related field

Job description

Musco in Allentown, PA, seeks a Field Sales Representative to develop the Pennsylvania territory, conduct product education and build relationships to drive new business and revenue.

This role requires travel up to 75%+, demonstrated ability to qualify opportunities, deliver demonstrations, coordinate delivery and training, and maintain accurate activity records; a valid driver's license and DOT compliance are required.