Field Sales Pro: Videoboard & AV Solutions

Musco Sports Lighting, LLC; Allentown (Lehigh County); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Musco Sports Lighting, LLC in Allentown, PA, seeks a Field Sales Representative to grow the Musco Videoboards and MuscoMAX™ business across Pennsylvania. You will conduct field demonstrations, build relationships with customers, and advance rental and sales opportunities from first contact to close.

Travel up to 75%+ is required; you’ll manage demos, events, and installations, while ensuring equipment readiness and reporting to support sales execution and customer commitments.

Qualifications

• Bachelor’s degree in sports management, business, sales, entrepreneurship, or a related field preferred.
• Minimum of three years of sales experience required; field sales, territory sales, brand representation, or related customer-facing experience preferred.
• Experience in audiovisual, consumer electronics, mobile products, rental, event, professional installation, or channel sales environments preferred.
• Customer-focused sales approach to build trust, conduct effective demonstrations, manage follow-up, and close new business.
• Technical aptitude to understand audiovisual systems, mobile display products, connectivity, and field setup requirements.
• Strong organization and territory management skills to manage travel, customer activity, equipment readiness, reporting, and follow-through.
• Professional communication and safety-minded judgment when representing Musco, handling equipment and working with customers and internal teams.
• Ability to travel up to 75% or more, including overnight travel, nights and weekends based on customer, event and business needs.
• Ability to safely operate a company vehicle and trailer in varying weather, terrain, and travel conditions while transporting products, displays, or demonstration equipment.
• Must maintain a valid driver’s license, acceptable driving record, and compliance with DOT safety requirements and company insurance standards.

Responsibilities

• Develop assigned territory through customer outreach, prospecting, product education, and relationship management to drive new business growth and sales revenue.
• Represent Musco Videoboards and MuscoMAX™ through field demonstrations, regional events, customer visits, and industry engagement that generate qualified sales opportunities.
• Own and advance rental and sales opportunities from initial contact through proposal follow-up, customer communication, and deal closure.
• Support customer commitments and broader sales execution by coordinating field activity, product delivery, training and demonstration readiness.
• Maintain accurate territory, equipment, and customer activity information through planning, documentation, reporting, and communication with internal teams.
• Operate company vehicle, trailer and demonstration equipment in accordance with safety, DOT and company requirements while traveling within the assigned region.
• Support additional responsibilities aligned with the role’s purpose, business needs, and demonstrated training and competencies.

Skills

Sales experience

Field sales

Customer-focused selling

Technical aptitude

Territory management

Communication skills

Travel readiness

Safety awareness

Education

Bachelor's degree preferred

Job description

Current job opportunities are posted here as they become available.

MuscoMax Field Sales Representative (Pennsylvania)

MuscoMax Field Sales Representative (Pennsylvania)

The Musco Videoboard Team has an opening for a Field Sales Representative at our Allentown Hub. If your experience aligns with the qualifications outlined below, we look forward to hearing from you!

• Bachelor’s degree in sports management, business, sales, entrepreneurship, or a related field preferred.
• Minimum of three years of sales experience required; field sales, territory sales, brand representation, or related customer-facing experience preferred.
• Experience in audiovisual, consumer electronics, mobile products, rental, event, professional installation, or channel sales environments preferred.
• Customer-focused sales approach to build trust, conduct effective demonstrations, manage follow-up, and close new business.
• Technical aptitude to understand audiovisual systems, mobile display products, connectivity, and field setup requirements.
• Strong organization and territory management skills to manage travel, customer activity, equipment readiness, reporting, and follow-through.
• Professional communication and safety-minded judgment when representing Musco, handling equipment and working with customers and internal teams.
• Ability to travel up to 75% or more, including overnight travel, nights and weekends based on customer, event and business needs.
• Ability to safely operate a company vehicle and trailer in varying weather, terrain, and travel conditions while transporting products, displays, or demonstration equipment.
• Must maintain a valid driver’s license, acceptable driving record, and compliance with DOT safety requirements and company insurance standards.

Roles and Responsibilities:

• Develop assigned territory through customer outreach, prospecting, product education, and relationship management to drive new business growth and sales revenue.
• Represent Musco Videoboards and MuscoMAX™ through field demonstrations, regional events, customer visits, and industry engagement that generate qualified sales opportunities.
• Own and advance rental and sales opportunities from initial contact through proposal follow-up, customer communication, and deal closure.
• Support customer commitments and broader sales execution by coordinating field activity, product delivery, training and demonstration readiness.
• Maintain accurate territory, equipment, and customer activity information through planning, documentation, reporting, and communication with internal teams.
• Operate company vehicle, trailer and demonstration equipment in accordance with safety, DOT and company requirements while traveling within the assigned region.
• Support additional responsibilities aligned with the role’s purpose, business needs, and demonstrated training and competencies.

Who is Musco:

For more than 50 years, Musco has specialized in sports and large-area lighting and technology, providing innovative solutions for projects in more than 135 countries. Headquartered in Oskaloosa, Iowa, Musco has more than 2,100 team members worldwide. Musco was named an Iowa Top Workplace by The Des Moines Register (2023–2025) and a USA TODAY Top Workplace (2025–2026). Learn more at www.musco.com .

Team Culture and Partnerships:

At Musco, we offer meaningful work in a team-first culture with continuous learning and professional development. We value work-life balance, providing flexibility for community involvement, family activities, and personal time. We have a generous benefit package created with the Team in mind. It includes various health insurance plans, vision and dental insurance, PTO, 401k, profit sharing, and more!

As supporters of recreational organizations, we help ensure safer and more enjoyable playing experiences worldwide. If giving back resonates with you, learn more about our partnerships .

At Musco, we make it happen and want you to be a part of it.