Field Sales Manager

Paddock; Torrance (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

Alpinestars is seeking a Field Sales Manager to lead the Dealer Developer team in the US. You will coach and manage sales staff, drive revenue growth, and expand the dealer network across the country.

Ideal candidates have proven sales leadership in powersports, strong communication and analytical skills, and willingness to travel 50–75% to support dealers and distribution partners.

Qualifications

• Strong knowledge of powersports industry and dealer networks.
• Proficiency with Lightspeed or comparable powersports DMS.
• Proven track record of achieving sales targets.
• Willingness to travel 50–75% nationwide.
• Excellent communication, negotiation, and interpersonal skills.

Responsibilities

• Develop and implement a sales plan to grow the dealer network and revenue.
• Analyze market trends and report insights to senior management.
• Build relationships with distributors, dealers and key accounts.
• Lead, train, and motivate the field sales team.
• Prepare budgets and set annual sales targets for the team.

Skills

Powersports knowledge

Sales management

Strategic planning

Communication & negotiation

Team leadership

Analytical skills

Education

Bachelor's degree in Sales, Business, or related field

Tools

Lightspeed or comparable DMS

Job description

Alpinestars is seeking a sports-minded, enthusiastic, and results-driven Field Sales Manager to lead our Dealer Developer team.

The ideal candidate will have a proven track record in sales management, deep knowledge of the powersports industry, and the ability to coach, manage, and motivate sales teams to drive revenue growth across our US dealer network.

Key Responsibilities

Sales Strategy & Execution

• Develop and implement a sales plan that aligns with company goals and expands dealer reach, brand position and revenue growth.
• Collaborate and execute sales campaigns, pricing strategies, as well as promotions with distribution partners.

Market Intelligence & Reporting

• Analyze market trends, competitor activity, and customer needs; deliver regular insights and reports to Senior Management Team.
• Track and report progress against key sales KPIs like sales, dealer count growth, sell-through rates, account health as well as sales team development.

Distributor, Dealer & Customer Relationships

• Build and maintain strong relationships with distribution partners, dealers and key accounts, ensuring high satisfaction and brand success.

Team Leadership

• Oversee performance and profitability across the field sales team.
• Provide ongoing training, coaching, and motivation for Dealer Developers and the broader distribution team.
• Continue to recruit top candidates to grow the field sales team and retain top talent.

Administration

• Ensure all documentation, reporting, and budgets are accurate and submitted on schedule.
• Develop annual budgets and sales targets for the field sales team.

Qualifications

• Strong knowledge of Powersports industry, motorcycle safety equipment and technical motorcycle products a plus.
• Proficiency with Lightspeed or comparable powersports DMS (dealer management software) preferred.
• Proven track record of achieving sales targets and growing a dealer network.
• Willingness to travel extensively (estimated 50–75%) to support dealers and distribution partners nationwide.
• Excellent communication, negotiation, and interpersonal skills across internal and external stakeholders.
• Strong analytical ability to interpret market trends and competitor behavior.
• Bachelor's degree in Sales, Business, or a related field preferred, with 4+ years of relevant sales and/or powersports experience; equivalent combined education and experience will be considered.