National Motorcycle Field Sales Department Manager

Suzuki Motor USA, LLC; Brea (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Suzuki Motor USA, LLC is seeking a National Motorcycles Field Sales Department Manager to drive national wholesale/retail motorcycle and ATV sales. Lead the sales and dealer development teams, shape strategies, and align with revenue, profitability, and market share targets.

The role requires expertise in forecasting, budgeting, and performance metrics, plus extensive travel to dealers, industry events, and markets.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field.
• 7+ years of progressive sales experience, including 3+ years in leadership.
• Experience in wholesale distribution or powersports dealer-based industries preferred.
• Travel extensively as required.
• Proficiency in CRM and sales reporting systems.

Responsibilities

• Develop and manage national sales strategies to reach goals.
• Direct and oversee sales and dealer development teams.
• Maintain forecasts, market analyses, and performance reports.
• Strengthen dealer relationships for growth and satisfaction.
• Coordinate with marketing, operations, and finance on programs.
• Organize dealer meetings and field visits.
• Monitor trends and adjust plans for opportunities and risks.

Skills

Leadership

Data analysis

Negotiation

Relationship building

Organizational skills

Education

Bachelor’s degree in Business Administration, Marketing, Sales

Tools

CRM systems

Microsoft Office

Job description

Position Purpose

The National Motorcycles Field Sales Department Manager is responsible for the planning, direction, and execution of the company’s national wholesale/retail sales activities for motorcycles and ATVs. This position provides leadership to the sales team, develops and implements sales strategies, supports dealer network performance, and ensures alignment with organizational revenue, profitability, sales targets, and market share objectives.

Essential Duties and Responsibilities

• Develop, implement, and manage national sales strategies, objectives, and operating plans to achieve company sales and profit goals.
• Direct and oversee the activities of the sales and Dealer Development team.
• Monitor performance metrics and implement corrective actions as necessary to ensure departmental objectives are met.
• Prepare, review, and maintain accurate sales forecasts, market analyses, and performance reports for executive leadership.
• Manage and strengthen relationships with dealers to support long-term business growth and customer satisfaction.
• Evaluate dealer performance and recommend actions related to dealer development, market representation, and network optimization.
• Coordinate with marketing, operations, credit, and service departments to support sales programs and market initiatives.
• Oversee sales incentive programs, promotional campaigns, pricing support, and retail/wholesale sales activities in accordance with company objectives.
• Monitor industry trends, competitive activity, consumer demand patterns, and market conditions to identify opportunities and risks.
• Develop departmental budgets and manage expenses within approved limits.
• Ensure compliance with company policies, dealer agreements, internal controls, and applicable legal or regulatory requirements.
• Participate in dealer meetings, trade events, product launches, and other business-related functions as required.
• Perform other duties as assigned to support departmental and organizational objectives.
• Organize and coordinate monthly dealer and field visits with Senior Suzuki executives.

Supervisory Responsibilities

• Provide leadership, direction, coaching, and performance management for the sales team and other assigned staff.
• Support hiring, onboarding, training, employee development, succession planning, and disciplinary processes in accordance with company policy.
• Promote a culture of accountability, professionalism, collaboration, and continuous improvement.

Required Qualifications

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field; or an equivalent combination of education and relevant experience.
• Minimum of 7 years of progressive sales experience, including at least 3 years in a sales leadership or management role.
• Experience in wholesale distribution, powersports, automotive, or a similar dealer-based industry preferred.
• Demonstrated ability to lead a diverse sales team and achieve national sales objectives.
• Strong business acumen and knowledge of forecasting, budgeting, and sales performance measurement.
• Excellent verbal, written, interpersonal, and presentation skills.
• Proficiency in Microsoft Office applications and CRM or sales reporting systems.
• Ability to travel extensively as required.

Preferred Qualifications

• Direct experience in the motorcycle or powersports wholesale industry.
• Knowledge of dealer operations, inventory planning, retail sales programs, and channel management.
• Experience working in a manufacturer, distributor, or dealer network environment.

Knowledge, Skills, and Abilities

• Strong leadership and team management capabilities.
• Ability to analyze complex sales data and translate findings into actionable business strategies.
• Effective negotiation and conflict resolution skills.
• Ability to build and maintain productive business relationships with internal and external stakeholders.
• Strong organizational skills with the ability to manage multiple priorities and deadlines.
• Ability to exercise sound judgment, discretion, and decision-making in a fast-paced environment.

Working Conditions and Physical Requirements

• Work is primarily performed in an office environment.
• Regular domestic travel is required for dealer visits, meetings, trade shows, and company events.