Retail Sales Manager - Boston/North Shore

The Vita Coco Company; Boston (MA); On-site; USD 52,000 - 55,000; Full time

Job summary

Vita Coco Company is seeking a Retail Sales Manager for the Boston area to drive revenue, depletion, distribution and in-store execution at Top 100 accounts. You will develop strategic plans, lead with distributors, and manage displays and shelf sets to maximize brand presence.

You will report to the Market Manager and collaborate with field teams, focusing on delivering strong sell-through and insights to improve performance across the retail network.

Qualifications

• Experience in field sales or account management in CPG/beverage/DSD preferred.
• Proven ability to drive in-store execution: distribution, displays, shelf sets.
• Experience working with distributor partners and retail customers.

Responsibilities

• Develop plans to execute all sales objectives in your territory.
• Lead innovation launches and drive excitement through the network.
• Organize retail programs and prioritize with distributors.
• Execute market blitzes and provide market insights.
• Sell displays and optimize sell-through with on-site team.
• Maintain POS materials for internal and distributor partners.
• Communicate retail execution consistently.

Skills

Field sales

Retail execution

Distributor partners

CRM tools

Account management

Tools

Repsly

iDig

CRMs

Job description

Retail Sales Manager - Boston/North Shore

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004,we’vegrown into a global business with teams in New York, London, and Singapore, andwe’renow publicly traded on NASDAQ under COCO.

As a Public Benefit Corporation and Certified B Corp,we’recommitted to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.

We’renow looking for someonewho’sexcited to join a growing, purpose-driven company and help shape what comes next.

Our Values:

• Human First: We lead with inclusivity, transparency, and empathy.
• Nothing is Impossible: We experiment, learn, and keep moving forward.
• United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.
• Part of Something Bigger: We’recommitted to uplifting the communitieswe’reconnected to locally and globally

Asthe Retail Sales Manager, you’ll lead efforts at retail to achieve revenue, depletion, distribution and execution goals in the Market.You’llreport to the Market Manager and develop strategic plans for Top 100 accounts, focusing on the distribution, display, and shelf set opportunities that exist.

LOCATION: This isafield sales role based inBoston, MA.

WHAT YOU’LL DO:

Planning and Strategy

• Develop plans to execute all sales objectives in your territory.
• Lead innovation launches and drive excitement throughout the network.
• Organize retail programs and effectively prioritize them with your distributor.
• Execute market blitzes and provide insights into market conditions.
• Sell critical displays that draw attention to the brand, partnering with on-site team to optimize sell-through.
• Oversee point‑of‑sale materials for both internal and distributor partners.
• Provide consistent communication on retail execution.
• Highlight accomplishments and clearly outline follow-up needs for distributor.
• Deliver regular trade recaps highlighting wins and opportunities for distributor sales managers
• Establish and maintain strong partnerships with the Distributor Sales teams to amplify overall sales effectiveness.
• Utilize CRM Tools to build account call history, record accomplishments and optimize daily schedule.
• Maintain relationships and conduct regular business meetings with District Managers at critical retailers.

WHAT YOU’LL BRING:

• 1+ years of experience with field sales, retail execution, or account management, preferably within CPG, beverage, or DSD environments.
• Experience working with distributor partners and retail customers.
• Proven ability to drive in‑store execution, including distribution, display, and shelf set improvement.
• Comfort managing Top retail accounts and engaging with District Managers and store leadership.
• Experience using sales and execution tools (e.g., Repsly, iDig, or similar CRM/sales platforms)

KEY COMPETENCIES:

• Manage time and priorities effectively to stay organized and meet goals.
• Build strong relationships with partners and customers.
• Communicate with influence and deliver clear, compelling presentations.
• Use retail math to guide decisions and evaluate performance.
• “Being the Brand” of Vita Coco!

ADDITIONAL QUALIFICATIONS:

• Ability to travel regularly within the assigned market
• Ability to lift cases of product between 10-35 pounds and place products on overhead shelving
• Ability to walk upwards of ~20k steps daily; stand and walk for long periods of time

This is a reasonable estimate of the current pay range for this position. The base pay actually offered may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

US Pay Range

$52,000 - $55,000 USD

A NOTE FROM US

We welcome you to apply—even if youdon’tcheck every box.We’rebig fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission,we’dlove to hear from you.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in The Vita Coco Company’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

By checking this box, I agree to allow The Vita Coco Company to retain my data for future opportunities for employment for up to 182 days after the conclusion of consideration of my current application for employment.