Retail Sales Manager - Upper Manhattan/Bronx

Vita Coco Company; New York (NY); On-site; USD 50,000 - 58,000; Full time

Job summary

Vita Coco is seeking a Retail Sales Manager for Upper Manhattan/Bronx to drive revenue, depletion, distribution, and shelf set excellence. You will develop strategic plans for Top 100 accounts, coordinating with distributors and on-site teams to maximize brand visibility and sell-through.

The role involves traveling within the territory, coordinating with District Managers, and reporting to the Market Manager. A strong track record in field sales and experience with retail partners are essential.

Qualifications

• 1+ years of field sales or retail execution experience.
• Experience with distributor partners and retailers.
• Experience with in-store execution: distribution, displays, shelf sets.
• Comfort engaging with district managers and store leadership.
• Familiarity with CRM/sales tools like Repsly or iDig.

Responsibilities

• Develop plans to execute all sales objectives in your territory.
• Lead innovation launches and drive excitement throughout the network.
• Organize retail programs and prioritize with your distributor.
• Execute market blitzes and provide insights into market conditions.
• Sell displays that draw attention to the brand, optimizing sell-through with on-site team.
• Maintain relationships and conduct regular business meetings with District Managers.

Skills

Field sales

Retail execution

Account management

Tools

Repsly

iDig

Job description

Retail Sales Manager - Upper Manhattan/Bronx

Upper Manhattan/Bronx

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004,we’vegrown into a global business with teams in New York, London, and Singapore, andwe’renow publicly traded on NASDAQ under COCO.

As a Public Benefit Corporation and Certified B Corp,we’recommitted to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.

We’renow looking for someonewho’sexcited to join a growing, purpose-driven company and help shape what comes next.

Our Values:

• Human First: We lead with inclusivity, transparency, and empathy.
• Nothing is Impossible: We experiment, learn, and keep moving forward.
• United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.
• Part of Something Bigger: We’recommitted to uplifting the communitieswe’reconnected to locally and globally

Asthe Retail Sales Manager, you’ll lead efforts at retail to achieve revenue, depletion, distribution and execution goals in the Market.You’llreport to the Market Manager and develop strategic plans for Top 100 accounts, focusing on the distribution, display, and shelf set opportunities that exist.

LOCATION: This is a field salesrole for Upper Manhattan/Bronx.

WHAT YOU’LL DO:

Planning and Strategy

• Develop plans to execute all sales objectives in your territory.
• Lead innovation launches and drive excitement throughout the network.
• Organize retail programs and effectively prioritize them with your distributor.
• Execute market blitzes and provide insights into market conditions.
• Sell critical displays that draw attention to the brand, partnering with on-site team to optimize sell-through.
• Oversee point‑of‑sale materials for both internal and distributor partners.
• Provide consistent communication on retail execution.
• Highlight accomplishments and clearly outline follow-up needs for distributor.
• Deliver regular trade recaps highlighting wins and opportunities for distributor sales managers
• Establish and maintain strong partnerships with the Distributor Sales teams to amplify overall sales effectiveness.
• Utilize CRM Tools to build account call history, record accomplishments and optimize daily schedule.
• Maintain relationships and conduct regular business meetings with District Managers at critical retailers.

WHAT YOU’LL BRING:

• 1+ years of experience with field sales, retail execution, or account management, preferably within CPG, beverage, or DSD environments.
• Experience working with distributor partners and retail customers.
• Proven ability to drive in‑store execution, including distribution, display, and shelf set improvement.
• Comfort managing Top retail accounts and engaging with District Managers and store leadership.
• Experience using sales and execution tools (e.g., Repsly, iDig, or similar CRM/sales platforms)

KEY COMPETENCIES:

• Manage time and priorities effectively to stay organized and meet goals.
• Build strong relationships with partners and customers.
• Communicate with influence and deliver clear, compelling presentations.
• Use retail math to guide decisions and evaluate performance.
• “Being the Brand” of Vita Coco!

ADDITIONAL QUALIFICATIONS:

• Ability to travel regularly within the assigned market
• Ability to lift cases of product between 10-35 pounds and place products on overhead shelving
• Ability to walk upwards of ~20k steps daily; stand and walk for long periods of time

This is a reasonable estimate of the current pay range for this position. The base pay actually offered may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

US Pay Range

$50,000 - $58,000 USD

A NOTE FROM US

We welcome you to apply—even if youdon’tcheck every box.We’rebig fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission,we’dlove to hear from you.