Field Multicultural Marketing Strategist

MSX International; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

MSX International is seeking a Field Multicultural Marketing Strategist in New York to lead integrated marketing initiatives targeting Hispanic consumers, drive vehicle sales, and boost brand loyalty. The role collaborates with dealer networks to translate demographics into targeted advertising and measurable outcomes within a dynamic automotive ecosystem.

The ideal candidate has marketing expertise in automotive settings, fluency in Spanish, and the ability to set clear goals, track progress,

Qualifications

• Bachelor's degree required.
• Fluent Spanish and multicultural marketing experience.
• 2+ years in digital marketing and business development in the automotive industry.
• Experience with large dealer groups and dealership personnel preferred.
• Knowledge of Hispanic, African American and Asian markets preferred.

Responsibilities

• Develop and implement integrated marketing initiatives targeting Hispanic consumers.
• Drive vehicle sales and increase brand loyalty.
• Collaborate with dealerships to translate demographics into targeted advertising.
• Liaise with leadership to communicate benefits of multicultural marketing.
• Set clear, measurable goals and track dealer progress.

Skills

Fluent Spanish

Multicultural marketing

Digital marketing

Excel

PowerPoint

Relationship-building

Data analytics

Communication

Automotive industry knowledge

Leadership/Stakeholder management

Education

Bachelor's degree

Tools

Excel (Pivot)

PowerPoint

Marketing analytics tools

Job description

Field Multicultural Marketing Strategist

• Full-time
• Workplace Type: Field Based
• Compensation: USD 110000 - USD 150000 - yearly

MSX has been a trusted partner to leading vehicle manufacturers, their retailers, and mobility organizations globally for more than 30 years. Our unwavering commitment is to help our clients transform their businesses and effectively manage operations in the areas of: Sales Performance; Repair Optimization and Compliance; Parts and Accessories Sales Performance; and Consumer Engagement.With our global teams,industry expertise, and the power of technology, we design and deliver tailored, sustainable, and innovative solutions and services that help our clients optimize their operations and captivate their customers.

As an Amplify Focus Audience Strategist, you will act as an accountability partner in shaping dealers’ engagement with the Hispanic community. Your primary responsibility will be the development and implementation of integrated marketing initiatives that effectively resonate with Hispanic consumers. Key objectives will be driving vehicle sales and increasing brand loyalty.This position requires marketing expertise, preferably within the automotive industry, as well as a deep understanding of Hispanic culture, values, and consumer behavior. Knowledge of other multicultural markets, preferably African American and Asian markets, is also desired. In this role, you will collaborate with client's dealerships to help them understand consumer demographics and localities to create targeted advertising. You will act as a liaison to the leadership team, ensuring they understand the benefits of their investment in multicultural marketing.

Fluent Spanish speaker

Experience working with a large Dealer group and/or dealership personnel at all levels including Dealer Principal/General Manager, Sales Manager, Sales Consultant and F&I

Knowledge and understanding of various dealership processes and environments

Ability to set clear, measurable goals and maintain dealer accountability through regular progress tracking

Strong knowledge of digital marketing tools, platforms, and analytics

Excellent communication and relationship-building skills

Proven track record of success in multicultural marketing-Hispanic a must, African American and Asian Preferred.

Marketing/advertisingmediabudget planning

Proficient with Excel (pivot and data interpretation) and Power Point

Minimum 2 years' experience in digital marketing andbusiness development in the automotive industry.

Automotive experience strongly preferred.

Bachelor's degree required

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets, experience and training, and other business and organizational needs. The disclosed range estimate may not have been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At MSXi, it is not typical for an individual to be hired at the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current annual range is $110k to $150k based on current experience.

MSX International is an Equal Employment Opportunity Employer committed to employing a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veteran status, age, or any other characteristic protected by law.