Field Marketing Strategist: Campaigns & Client Growth

Aramark; Alexandria (VA); On-site; USD 70,000 - 80,000; Full time

Job summary

The Marketing Specialist at Aramark supports client marketing through product innovation, merchandising and promotions. You will liaise between Aramark’s Marketing team and client locations, helping meet client and consumer needs while upholding Aramark standards.

You will conduct marketing research, develop campaigns, and support RFP responses, with emphasis on driving sales and brand presence across locations. Strong presentation and social media skills are required.

Qualifications

• Requires at least 3 years of product, marketing and/or merchandising experience.
• Requires people management experience for 2-3 direct reports.
• Requires a bachelor’s degree or equivalent experience in business or marketing.
• Proven ability to increase sales and measure ROI on programs.
• Proactive and assertive in identifying growth opportunities; creative and strategic thinking.
• Excellent interpersonal skills including presentation, public speaking and client interaction.
• Proficient with social media and MS Office to accomplish tasks.
• Valid driver’s license and vehicle.

Responsibilities

• Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis
• Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
• Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with RFP responses, sales presentations and Client Business Reviews (CBRs)
• Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing
• Build Relationships with clients, organization department heads and subgroups/ community groups
• At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

Skills

Marketing strategy

Sales & promotions

Public speaking

Client interaction

Social media management

Education

Bachelor’s degree in business or marketing

Tools

MS Office

Job description

The Marketing Specialist at Aramark supports client marketing through product innovation, merchandising and promotions. You will liaise between Aramark’s Marketing team and client locations, helping meet client and consumer needs while upholding Aramark standards.

You will conduct marketing research, develop campaigns, and support RFP responses, with emphasis on driving sales and brand presence across locations. Strong presentation and social media skills are required.