Field Marketing Specialist

ARAMARK; Alexandria (VA); On-site; USD 70,000 - 80,000; Full time

Job summary

The Marketing Specialist at Aramark supports client marketing through product innovation, merchandising and promotions. You will liaise between Aramark’s Marketing team and client locations, helping meet client and consumer needs while upholding Aramark standards.

You will conduct marketing research, develop campaigns, and support RFP responses, with emphasis on driving sales and brand presence across locations. Strong presentation and social media skills are required.

Qualifications

• Requires at least 3 years of product, marketing and/or merchandising experience.
• Requires people management experience for 2-3 direct reports.
• Requires a bachelor’s degree or equivalent experience in business or marketing.
• Proven ability to increase sales and measure ROI on programs.
• Proactive and assertive in identifying growth opportunities; creative and strategic thinking.
• Excellent interpersonal skills including presentation, public speaking and client interaction.
• Proficient with social media and MS Office to accomplish tasks.
• Valid driver’s license and vehicle.

Responsibilities

• Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis
• Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
• Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with RFP responses, sales presentations and Client Business Reviews (CBRs)
• Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing
• Build Relationships with clients, organization department heads and subgroups/ community groups
• At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

Skills

Marketing strategy

Sales & promotions

Public speaking

Client interaction

Social media management

Education

Bachelor’s degree in business or marketing

Tools

MS Office

Job description

The Marketing Specialist is responsible for supporting Aramark’s clients with product innovation, merchandising and promotions. This role serves as a liaison between Aramark’s Marketing team and client’s account locations, ensuring that client and consumers’ needs are met, while adhering to Aramark standards.

Job Responsibilities

Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis

Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction

Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs)

Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing

Build Relationships with clients, organization department heads and subgroups/ community groups

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

Qualifications

Requires at least 3 years of product, marketing and / or merchandising experience

Requires people management experience for at least 2-3 direct reports

Requires a bachelor’s degree or equivalent experience in business or marketing

A proven ability to increase sales and measure the impact/return on investment on implementation of programs

A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically

Must have excellent interpersonal skills including presentation, public speaking and client interaction skills

Must be able to efficiently utilize social media and MS Office products to accomplish work tasks

Valid driver’s license and vehicle

Compensation Data

COMPENSATION: The Salaried rate for this position is $70,000.00 to $80,000.00. If both numbers are the same, that is the amount that Aramark expects to offer. This is Aramark’s good faith and reasonable estimate of the compensation for this position as of the time of posting.

BENEFITS: Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources. Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage. Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works. For more information about Aramark benefits, click here Aramark Careers - Benefits & Compensation

There is no predetermined application window for this position, the position will close once a qualified candidate is selected. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all applicable laws, including, but not limited to all applicable Fair Chance Ordinances and Acts. For jobs in San Francisco, this includes the San Francisco Fair Chance Ordinance.

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing -a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook , Instagram and Twitter .