Brand & Social Media Marketing Specialist

Aramark; Stone Mountain (GA); Sur place; USD 60 000 - 90 000; Plein temps

Résumé du poste

Aramark is seeking a versatile Marketing Specialist to implement social media and PR strategies, boosting brand awareness and engagement. You will collaborate with the Marketing Manager to ensure consistent voice across channels and develop compelling print and digital copy for diverse audiences.

You will translate industry topics into human-centered messages, plan content across media, manage campus campaigns, and help build a strong local presence while supporting broader marketing goals.

Qualifications

• Bachelor's degree in journalism, advertising, communications, marketing or English.
• Public relations, marketing, sales, community management experience, a plus; Outstanding knowledge and skills of all social media.
• Strong organizational and collaborative skills.
• Solid understanding of principles of Search Engine Operations (SEO).
• Ability to balance multiple projects while meeting demanding deadlines, producing high quality work and projecting a positive attitude.
• Standout colleague, with the confidence to take the lead and guide other departments when necessary.
• Knowledge of Adobe Acrobat and other graphic design program.
• 2 years of work experience.

Responsabilités

• Develop and implement the social media and public relations strategy, coordinating with the sales and marketing team across campus to ensure its efficiency by encouraging adoption of relevant social media and PR techniques into the workplace culture and into all of the company's products and services.
• Handle social media and public relations campaigns and day-to-day activities. Duties include online advocacy and promotion, writing editorial content for a variety of communication platforms, community-outreach efforts, promotions, building local publication relationships, etc.
• Lead presence on social networking sites including Instagram, Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
• Become an advocate of the Company in social media spaces, engaging in dialogues and responding to questions where appropriate
• Run a Blogger outreach program and build an active brand ambassador network to spread the word about the Company
• Establish and supervise effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on efficiency of campaigns in an effort to enhance results
• Share feedback insights gained from social media monitoring with the Operations teams, to help them evolve their strategies in a timely fashion and demonstrate responsiveness to customer needs, and trends
• Works with Marketing Coordinator to make daily updates to the Company Website including menu correctness, video content, and written content. Ensure everything is accurate and on point with our Company message
• Collaborate with design and other team members to develop compelling content plans.
• Work with subject matter authorities on a variety of topics and translate that information into captivating and concrete storytelling, improving brand awareness and engagement.
• Think strategically and participate in creative concepts in a wide range of media, beyond the "what is" into the realm of "what can be."
• Establish positive relationships across departments and an understanding of client needs, the consumer experience, marketing strategy and operational capabilities.
• Supervise company presence in social media, local and industry media

Connaissances

Public relations

Marketing

Sales

Community Management

Organizational skills

Collaboration

SEO

Microsoft Office

Graphic design tools

Adaptability

Formation

Bachelor's degree in journalism, advertising, communications, marketing or English

Outils

Adobe Acrobat

Description du poste

Aramark is seeking a versatile Marketing Specialist to implement social media and PR strategies, boosting brand awareness and engagement. You will collaborate with the Marketing Manager to ensure consistent voice across channels and develop compelling print and digital copy for diverse audiences.

You will translate industry topics into human-centered messages, plan content across media, manage campus campaigns, and help build a strong local presence while supporting broader marketing goals.