Field Marketing Strategist – B2B Campaigns

BEUMER Group; New Jersey; On-site; USD 85,000 - 95,000; Full time

Benefits offered by this job

Medical & Dental Premiums

401(k) with Generous Match

Life Insurance / Long Term Disability

Paid Time Off

Job summary

BEUMER Group, a global intralogistics leader, seeks a Field Marketing Specialist to own campaigns for North American lines of business. You will build annual plans, align with sales leadership, and drive event and content strategies across channels.

You will also manage trade shows, regional content, and post-event follow-up, while coordinating with global marketing and budgets. Travel domestically and occasionally internationally to support events is expected.

Qualifications

• 3 to 6 years of B2B marketing experience with end-to-end campaign ownership.
• Experience working with sales teams and accountable to commercial stakeholders.
• Ownership of trade show or event marketing beyond logistics: strategy and follow-up.
• Familiar with marketing automation and a CRM, plus audience segmentation.
• Strong writing and editing skills; able to review copy and guide others.

Responsibilities

• Build and maintain annual marketing plans for assigned units aligned to goals.
• Define audiences, accounts, and segmentation; execute across channels.
• Translate priorities into briefs and drive execution in email, web, social, and paid.
• Review content for accuracy, brand alignment, and timing; schedule publication.
• Lead regional content development, turning wins into case studies and assets.
• Manage events strategy for trade shows and customer events; post-show follow-up.
• Collaborate with sales leadership and budget ownership for programs.

Skills

Campaign planning

B2B marketing

Sales collaboration

Trade show marketing

Marketing automation

CRM proficiency

Content writing

Budget management

Travel willingness

Education

Bachelor's degree in marketing, communications, business, or a related field

Tools

Marketo

CRM system

Job description

BEUMER Group, a global intralogistics leader, seeks a Field Marketing Specialist to own campaigns for North American lines of business. You will build annual plans, align with sales leadership, and drive event and content strategies across channels.

You will also manage trade shows, regional content, and post-event follow-up, while coordinating with global marketing and budgets. Travel domestically and occasionally internationally to support events is expected.