Field Marketing Specialist

FPT Americas; United States; Vor Ort; USD 65.000 - 100.000; Vollzeit

Zusammenfassung

FPT Americas is seeking a Field Marketing Specialist to drive brand visibility and revenue through hands-on event and field marketing activities. You will organize events, manage logistics, collaborate with sales teams to generate leads, and track ROI to support quarterly targets.

The role requires 3–5 years in B2B marketing with at least 2 years in events, plus up to 25% travel and the ability to lift 35 pounds. You will partner with global teams to align messaging and ensure seamless execution.

Qualifikationen

• 3–5 years of B2B marketing experience including at least 2 years in event/field marketing.
• Bachelor's degree (or equivalent) in Marketing, Communications, Business or related field.
• Ability to regularly lift up to 35 lbs.
• Reliable transportation (if located in Atlanta)
• Up to 25% travel
• Strong understanding of B2B demand gen and pipeline measurement.
• Self-starter with strong organizational skills
• Excellent project management and communication skills
• Highly detail-oriented
• Proven ability to drive results with cross-functional teams
• Comfortable operating in a fast-paced, remote environment

Aufgaben

• Co-create and execute regional and industry-focused event plans, budgets, and timelines.
• Collaborate with content, digital, and partner marketing to execute event priorities.
• Develop marketing communications for social media and email to support events.
• Create presentations with sales, solutions teams, partners and customers.
• Coordinate with FPT headquarters in Vietnam to align messaging and branding locally.
• Nurture vendor relationships and negotiate rates.
• Utilize marketing intelligence platforms to support sales and regional marketing.
• Create and execute campaign content for demand generation and lead nurturing.
• Support account-based marketing efforts.
• Develop, track and manage event-related budgets.
• Measure and report on marketing-influenced pipeline, leads, and ROI.
• Continuously optimize programs based on performance data and feedback.

Kenntnisse

B2B marketing

Event marketing

Project management

Communication

Organizational skills

Cross-functional collaboration

Sales collaboration

Remote work adaptability

Ausbildung

Bachelor's degree

Tools

Salesforce

Jobbeschreibung

Reports to: Field Marketing Manager, FPT Americas

About the Role

We're seeking a high-energy, highly motivated Field Marketing Specialist to help increase brand awareness and support overall revenue growth through targeted marketing activities.

In this hands-on role, you will be responsible for organizing events, managing logistics, collaborating with sales teams to generate leads, and tracking event ROI. Typical day-to-day tasks include coordinating vendors, developing event communications, working with cross-functional teams to align priorities, and ensuring seamless execution of B2B field marketing campaigns.

Your efforts will directly drive brand visibility and contribute to achieving our quarterly revenue targets, making a meaningful impact on the company's success.

Key Responsibilities

Marketing Events

• Co-create and execute regional and industry-focused event project plans, budgets, and timelines
• Collaborate with team members across content, digital, and partner marketing to execute on event and marketing priorities
• Develop marketing communications plans for social media and email to support sales and solutions team members attending events
• Work closely with sales, solutions team members, partners and customers to develop presentations aligned with business priorities
• Partner with the global marketing team at FPT's headquarters in Vietnam to ensure alignment of corporate messaging and branding with local efforts
• Nurture positive vendor relationships and negotiate rates

Marketing Campaigns

• Utilize marketing intelligence platforms to support sales and regional marketing efforts
• Create and execute campaign content for demand generation and lead nurturing
• Support account-based marketing efforts
• Develop, track and manage event-related budgets
• Measure, track and report on marketing-influenced pipeline, leads, and ROI
• Continuously optimize programs based on performance data and feedback

Qualifications & Experience

Required

• 3-5 years of B2B marketing experience, with at least 2 years in event/field marketing
• Bachelor's degree (or higher) in Marketing, Communications, Business or closely related field, or equivalent professional work experience
• Ability to regularly lift and/or move up to 35 pounds
• Reliable transportation (if located in Atlanta)
• Up to 25% travel
• Strong understanding of B2B demand gen and pipeline measurement
• Self-starter with strong organizational skills
• Excellent project management and communication skills (verbal and written)
• Highly detail-oriented
• Proven ability to drive results while working with cross-functional teams
• Comfortable operating in a fast-paced, often ambiguous, remote environment

Preferred

• Background in IT services, consulting, SaaS, or enterprise tech
• Data-driven mindset with experience reporting on field marketing ROI
• Proficiency with Salesforce (Sales Cloud and Marketing Cloud/Pardot)