Field Marketing Specialist

Emerald Canning Partners; Mount Clemens (MI); On-site; USD 59,000 - 72,000; Full time

Benefits offered by this job

Travel expense reimbursement

FSA and Dependent Care FSA

PTO and sick time

Job summary

Emerald Canning Partners in Michigan is seeking a Field Marketing Specialist to own our in-store presence across the state. You will lead vendor days, events and activations, manage trade marketing materials, and build strong relationships with store managers and budtenders while ensuring all activities comply with Michigan cannabis rules.

This field-based role requires travel across Michigan, some evenings and weekends, and collaboration with sales, operations and brand teams.

Qualifications

• 3+ years in field marketing, trade marketing, retail activation, or brand ambassador management.
• Experience running in-store events or activations and managing a marketing budget.
• Comfortable designing simple point-of-sale materials (for example in Canva or Adobe) or briefing a designer.
• Strong relationship skills; confident working with store managers, buyers, and budtenders.
• Organized and self-directed; able to manage a weekly store route, many events, and a fridge tracker at once.
• Comfortable with spreadsheets for budget and program tracking.
• Comfortable using AI tools (such as Claude or ChatGPT) day to day to plan events, track budgets and fridge placements, and summarize store visits.
• Experience in the Michigan cannabis market and existing relationships with Michigan dispensaries preferred
• Working knowledge of Michigan cannabis marketing and advertising rules preferred
• Experience running a cooler, fridge, or display placement program preferred
• Familiarity with LeafLink, QuickBooks, or similar sales and finance tools preferred
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience preferred
• Valid driver’s license, reliable vehicle, and willingness to travel across Michigan, including some evenings and weekends
• Must be 21 years of age or older, as required by Michigan cannabis regulations

Responsibilities

• Vendor Days, Events & Activations: Lead the planning and execution of vendor days, in-store activations, and trade events from start to finish, including scheduling with stores, staffing, materials, setup, and follow-up.
• Trade Marketing Materials: Design, or brief and manage designers for, in-store materials such as shelf talkers, menu cards, displays, signage, budtender sheets, and other point-of-sale items. Manage printing, vendors, inventory, and distribution of materials to stores, and route all materials through ECP’s compliance review before they are produced or placed.
• Store Visits & Retail Partner Relationships: Visit retail partners on a regular route to check stocking, placement, pricing tags, display condition, and fridge placement. Build relationships with store managers, buyers, and budtenders, and run budtender education sessions on ECP brands.
• Pricing & Trade Promotions: Work with sales and key accounts each quarter to plan pricing and trade promotions, then implement them in store, including promo pricing, signage and displays, briefing store staff, and reporting on results.
• Fridge Program: Own ECP’s branded fridge program end to end: choosing which stores get fridges, placement agreements, delivery and installation, maintenance and repairs, and retrieval.
• Trade Marketing Budget: Own the annual trade marketing budget: plan spend by month, brand, and account, and track actual spend against plan. Approve and code trade marketing spend, work with finance so every expense is recorded correctly in QuickBooks, report on spend and results to leadership monthly and flag overruns early.
• Regulatory Compliance: Know and follow Michigan cannabis marketing and advertising rules for every event, material, and conversation, and elevate anything unclear to ECP’s compliance lead before acting. Make sure no material or talking point makes health or medical claims.

Skills

Field marketing

Trade marketing

Retail activation

Budget management

Vendor coordination

Canva/Adobe design briefing

Relationship building

AI tools usage

Michigan market knowledge

Travel readiness

Driving license

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

LeafLink

QuickBooks

Job description

Emerald Canning Partners (ECP) is a licensed cannabis processor in Michigan and one of the state’s leading producers of infused beverages. We can and package drinks for brand partners across Michigan and own and grow our own house brands. We are a small, profitable, and growing company, and we believe the infused-beverage category is still in its early days.

The Field Marketing Specialist is ECP’s face in the store and owns our in-store presence across Michigan: vendor days, events and activations, trade marketing materials, store visits, quarterly pricing and trade promotions with key accounts, the fridge program, and the trade marketing budget. This person visits retail partners regularly to make sure our brands are stocked, displayed, and talked about well, and acts as a key day-to-day contact for our retail partners. The role works closely with sales, operations, and brand teams, and every piece of work must follow Michigan cannabis marketing rules.

Responsibilities and Duties

The following list of essential job duties is not all-inclusive; the Field Marketing Specialist is required to perform other duties as directed by management.

• Vendor Days, Events & Activations: Lead the planning and execution of vendor days, in-store activations, and trade events from start to finish, including scheduling with stores, staffing, materials, setup, and follow-up. Build an annual and monthly activation calendar, prioritized with the sales team by account and brand. Train and brief anyone working an event (internal staff or brand ambassadors) on product knowledge, talking points, and compliance do’s and don’ts, and report on each activation: what ran, cost, and sell-through or reorder results where data is available.
• Trade Marketing Materials: Design, or brief and manage designers for, in-store materials such as shelf talkers, menu cards, displays, signage, budtender sheets, and other point-of-sale items. Manage printing, vendors, inventory, and distribution of materials to stores, and route all materials through ECP’s compliance review before they are produced or placed.
• Store Visits & Retail Partner Relationships: Visit retail partners on a regular route to check stocking, placement, pricing tags, display condition, and fridge placement. Build relationships with store managers, buyers, and budtenders, and run budtender education sessions on ECP brands. Capture store feedback, competitor activity, and display opportunities and share them with sales and leadership, and support the sales team on account priorities, new store launches, and product rollouts.
• Pricing & Trade Promotions: Work with sales and key accounts each quarter to plan pricing and trade promotions, then implement them in store, including promo pricing, signage and displays, briefing store staff, and reporting on results.
• Fridge Program: Own ECP’s branded fridge program end to end: choosing which stores get fridges, placement agreements, delivery and installation, maintenance and repairs, and retrieval. Keep an accurate tracker of every fridge (location, condition, agreement status, and how it is stocked), check on fridges during store visits to make sure they are stocked with ECP products, clean, and working, and measure whether fridges lift sales to recommend where to add, move, or remove units.
• Trade Marketing Budget: Own the annual trade marketing budget: plan spend by month, brand, and account, and track actual spend against plan. Approve and code trade marketing spend, work with finance so every expense is recorded correctly in QuickBooks, report on spend and results to leadership monthly and flag overruns early.
• Regulatory Compliance: Know and follow Michigan cannabis marketing and advertising rules for every event, material, and conversation, and elevate anything unclear to ECP’s compliance lead before acting. Make sure no material or talking point makes health or medical claims.

Qualifications, Skills & Requirements

• 3+ years in field marketing, trade marketing, retail activation, or brand ambassador management, ideally in consumer packaged goods, beverage, alcohol, or cannabis
• Experience running in-store events or activations and managing a marketing budget
• Comfortable designing simple point-of-sale materials (for example in Canva or Adobe) or briefing a designer
• Strong relationship skills; confident working with store managers, buyers, and budtenders
• Organized and self-directed; able to manage a weekly store route, many events, and a fridge tracker at once
• Comfortable with spreadsheets for budget and program tracking
• Comfortable using AI tools (such as Claude or ChatGPT) day to day to plan events, track budgets and fridge placements, draft materials, and summarize store visits, and open to learning new tools as ECP adopts them
• Experience in the Michigan cannabis market and existing relationships with Michigan dispensaries preferred
• Working knowledge of Michigan cannabis marketing and advertising rules preferred
• Experience running a cooler, fridge, or display placement program preferred
• Familiarity with LeafLink, QuickBooks, or similar sales and finance tools preferred
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience preferred
• Valid driver’s license, reliable vehicle, and willingness to travel across Michigan, including some evenings and weekends
• Must be 21 years of age or older, as required by Michigan cannabis regulations

Compensation

Annual base salary of $65,000, plus a $10,000 annual target bonus paid in four quarterly installments.

Travel expenses are reimbursed.

• Flexible Spending Account (FSA) and Dependent Care FSA
• Paid time off (PTO) and paid sick time

Working Conditions

• Field-based position: 80-90% travel to retail partners across Michigan from a home base, with on‑site time at ECP’s Mt. Clemens facility as needed
• Regular in-market travel within Michigan for store visits, vendor days, events, and fridge program upkeep
• Some evening and weekend work for vendor days, events, and activations
• When on‑site in production areas, must follow all ECP safety, sanitation, and PPE requirements
• The employee is regularly required to drive, stand, and walk for extended periods, and to lift or carry marketing materials and display fixtures up to 50 pounds

Emerald Canning Partners is an Equal Opportunity Employer committed to fostering a diverse, inclusive, and respectful workplace. All employment decisions are made without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, height, weight, marital status, familial status, disability, genetic information, protected veteran status, reproductive health decisions, or any other characteristic protected by applicable federal, state, or local laws.

Emerald Canning Partners provides reasonable accommodations to qualified applicants with disabilities in accordance with applicable law. To request an accommodation during the application or hiring process, please contact [e-mail].