Field Marketing Lead - In-Store Activations & Fridge

Emerald Canning Partners; Mount Clemens (MI); On-site; USD 59,000 - 72,000; Full time

Benefits offered by this job

Travel expense reimbursement

FSA and Dependent Care FSA

PTO and sick time

Job summary

Emerald Canning Partners in Michigan is seeking a Field Marketing Specialist to own our in-store presence across the state. You will lead vendor days, events and activations, manage trade marketing materials, and build strong relationships with store managers and budtenders while ensuring all activities comply with Michigan cannabis rules.

This field-based role requires travel across Michigan, some evenings and weekends, and collaboration with sales, operations and brand teams.

Qualifications

• 3+ years in field marketing, trade marketing, retail activation, or brand ambassador management.
• Experience running in-store events or activations and managing a marketing budget.
• Comfortable designing simple point-of-sale materials (for example in Canva or Adobe) or briefing a designer.
• Strong relationship skills; confident working with store managers, buyers, and budtenders.
• Organized and self-directed; able to manage a weekly store route, many events, and a fridge tracker at once.
• Comfortable with spreadsheets for budget and program tracking.
• Comfortable using AI tools (such as Claude or ChatGPT) day to day to plan events, track budgets and fridge placements, and summarize store visits.
• Experience in the Michigan cannabis market and existing relationships with Michigan dispensaries preferred
• Working knowledge of Michigan cannabis marketing and advertising rules preferred
• Experience running a cooler, fridge, or display placement program preferred
• Familiarity with LeafLink, QuickBooks, or similar sales and finance tools preferred
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience preferred
• Valid driver’s license, reliable vehicle, and willingness to travel across Michigan, including some evenings and weekends
• Must be 21 years of age or older, as required by Michigan cannabis regulations

Responsibilities

• Vendor Days, Events & Activations: Lead the planning and execution of vendor days, in-store activations, and trade events from start to finish, including scheduling with stores, staffing, materials, setup, and follow-up.
• Trade Marketing Materials: Design, or brief and manage designers for, in-store materials such as shelf talkers, menu cards, displays, signage, budtender sheets, and other point-of-sale items. Manage printing, vendors, inventory, and distribution of materials to stores, and route all materials through ECP’s compliance review before they are produced or placed.
• Store Visits & Retail Partner Relationships: Visit retail partners on a regular route to check stocking, placement, pricing tags, display condition, and fridge placement. Build relationships with store managers, buyers, and budtenders, and run budtender education sessions on ECP brands.
• Pricing & Trade Promotions: Work with sales and key accounts each quarter to plan pricing and trade promotions, then implement them in store, including promo pricing, signage and displays, briefing store staff, and reporting on results.
• Fridge Program: Own ECP’s branded fridge program end to end: choosing which stores get fridges, placement agreements, delivery and installation, maintenance and repairs, and retrieval.
• Trade Marketing Budget: Own the annual trade marketing budget: plan spend by month, brand, and account, and track actual spend against plan. Approve and code trade marketing spend, work with finance so every expense is recorded correctly in QuickBooks, report on spend and results to leadership monthly and flag overruns early.
• Regulatory Compliance: Know and follow Michigan cannabis marketing and advertising rules for every event, material, and conversation, and elevate anything unclear to ECP’s compliance lead before acting. Make sure no material or talking point makes health or medical claims.

Skills

Field marketing

Trade marketing

Retail activation

Budget management

Vendor coordination

Canva/Adobe design briefing

Relationship building

AI tools usage

Michigan market knowledge

Travel readiness

Driving license

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

LeafLink

QuickBooks

Job description

Emerald Canning Partners in Michigan is seeking a Field Marketing Specialist to own our in-store presence across the state. You will lead vendor days, events and activations, manage trade marketing materials, and build strong relationships with store managers and budtenders while ensuring all activities comply with Michigan cannabis rules.

This field-based role requires travel across Michigan, some evenings and weekends, and collaboration with sales, operations and brand teams.