Field Marketing Representative - Central Michigan

JARS Cannabis; Lansing (MI); On-site; USD 45,000 - 60,000; Full time

Job summary

A leading cannabis brand is seeking a Field Marketing Rep for the Central Michigan region. In this role, you will drive customer acquisition through engaging marketing strategies and represent the brand at various events. Successful candidates will have at least 1 year of experience in field marketing or similar roles, reliable transportation, and the ability to manage logistics independently. Flexibility in working hours is essential, as well as comfort in public engagement and event settings.

Qualifications

• 1+ years in field marketing or customer-facing roles.
• Must have reliable transportation and driver's license.
• Ability to lift 50lbs.

Responsibilities

• Execute field marketing to drive new customer acquisition.
• Manage in-field marketing activations and events.
• Educate retail staff and consumers on products and values.
• Plan vendor days to maximize brand presence.
• Represent brand at industry events and marketing activations.
• Ensure proper merchandising in retail stores.
• Report on field activities and customer interactions.

Skills

Field marketing

Customer engagement

Logistics management

Brand education

Job description

JARS Cannabis

Central Michigan Region / Field Sales Position

Ready to elevate your career path to a new all-time high?

JARS Cannabis and All Star Brands is more than just your average cannabis brand. We are a culturally inspired organization on a mission to rewrite the existing narratives that surround cannabis, one community at a time. We seek to empower the future leaders of our industry while creating an inclusive workplace environment that is fueled by celebrating the intersection of cannabis with creativity, community, and collaboration.

Implementing a progressive approach, we aim to provide only the highest quality of product and service to our customers and the communities that we are fortunate to inhabit. Striving to set a new standard of professional excellence in cannabis retail, our highly motivated team is comprised of knowledgeable experts who are committed to making the integration of cannabis into any lifestyle both easy and accessible.

Does this spark your interest? If so, we'd love to hear from you!

What we are looking for:

The Field Marketing Rep is responsible for field marketing operations in the Central Michigan region for both All Star Brands (ASB) and JARS Cannabis. You will play a critical role in expanding brand awareness, driving customer acquisition and fostering strong relationships with consumers and retail partners. As the face of ASB and JARS, it is important to bring a premium vibe to engage and interact with consumers of all user types.

Job Duties

• Drive New Customer Acquisition: Execute field marketing activities to drive new customers to both ASB and JARS through engaging, interactive experiences.
• In-Field Activations: Manage the physical setup, execution, and breakdown (strike) of marketing activations and experiential events.
• Brand Education: Educate budtenders, retail staff, and consumers on ASB and JARS products, values, and brand differentiators.
• Vendor Days Execution: Plan and conduct vendor days at retail locations for both ASB and JARS to maximize brand presence and customer conversions.
• Event Representation: Represent ASB and JARS at industry events, community activities, and marketing activations, serving as the public-facing ambassador for both brands.
• Brand Merchandising: Ensure proper merchandising and display execution for ASB products in retail partner stores to drive visibility and sales.
• Activity Reporting: Provide timely and accurate reporting of all field activities, event outcomes, merchandising updates, and customer interactions.

Requirements

• 1+ years of experience in field marketing, brand ambassador roles or similar customer-facing positions.
• Must have reliable transportation and driver's license.
• Ability to lift 50lbs.
• Comfortable engaging with the public and customers, adapting to event surroundings.
• Ability to manage logistics for event setup and breakdown.
• Comfortable working independently in the field.
• Flexibility to work evening, weekend and travel as required.

JARS Cannabis is proud to be an Equal Opportunity Employer. JARS does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business.