Marketing Director

Emerald Canning Partners; Mount Clemens (MI); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Company-paid life insurance

Flexible Spending Account (FSA) and FS

Paid time off (PTO)

Job summary

Emerald Canning Partners is seeking a Marketing Director to own marketing end to end, reporting to the CEO. This hands-on leadership role will build plans, run programs, and work directly with retailers and our field sales partner.

The candidate will manage outside agencies and vendors with room to shape the function as the business grows. The role requires experience leading product launches, in-store promotions, and brand governance, with a proven ability to drive ROI in a dynamic cannabis

Qualifications

• Bachelor's degree or equivalent experience in marketing or related field.
• 5+ years of brand, trade, or field marketing experience in beverage, CPG, or cannabis.
• Experience owning a marketing budget and measuring ROI.
• Experience working with field sales teams, brokers, or distributors.
• Hands-on builder able to create decks, sell sheets, planograms, and training materials.

Responsibilities

• Develop and manage the annual marketing plan and budget for all house brands.
• Own house brand management, launches, and packaging, plus social media and content.
• Create and run trade and retail programs, merchandising, and POS materials.
• Lead budtender education and consumer education materials.
• Coordinate with brand partners and manage agencies, vendors, and field partners.
• Oversee digital, social, e-commerce, and events with measurable ROI.
• Ensure CRA compliance across materials and submissions.

Skills

Brand marketing

Trade marketing

Field marketing

Marketing strategy

Leadership

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM systems

POS/e-commerce platforms

Job description

Emerald Canning Partners (ECP) is a licensed cannabis processor in Michigan and one of the state's leading producers of infused beverages. We can and package drinks for brand partners across Michigan and own and grow our own house brands. We are a small, profitable, and growing company, and we believe the infused-beverage category is still in its early days.

The Marketing Director will be ECP's first marketing hire and will own marketing end to end, reporting directly to the CEO. This is a hands-on leadership role: the Marketing Director builds the plan, runs the programs, works directly with retailers and our field sales partner, and measures what works. The ideal candidate is prepared to be both an individual contributor and a manager of outside partners (agencies, freelancers, and vendors). There is no internal team to delegate to, so this role is highly hands-on, with plenty of room to shape the marketing function as the business grows.

Responsibilities and Duties

The following list of essential job duties is not all-inclusive; the Marketing Director is required to perform other duties as directed by management.

• Marketing Strategy, Budget & Reporting: Build and run the annual marketing plan and budget for all ECP house brands. Define KPIs, track spend, sell-through, and velocity, and turn results into action on distribution, pricing, and promotions. Report performance and ROI to the CEO and, as appropriate, to brand partners.
• House Brand Management & Launches: Own all ECP house brands, including Highly Casual, Pleasantea, Armada Beverage Co., and any future house brands, covering brand positioning, packaging, social media, and content. Coordinate the product launch calendar with operations, production, and product development, and manage the agencies, freelancers, and vendors behind the brands to deliver on time and on budget.
• Trade & Retail Programs: Develop and run trade and retail programs with key dispensary chains, including promotions, merchandising, planograms, POS materials, in-store displays, and ECP's branded fridge program. Set the monthly promotional calendar and build the sell-in materials (decks, sell sheets, and account toolkits) used in accounts.
• Budtender & Consumer Education: Create budtender education and incentive programs (such as training, sales contests, and engagement kits) and compliant consumer education materials.
• Brand Partner Marketing Coordination: Serve as ECP's main point of contact for marketing coordination with all brand partners. Push market insights to partners (sales data, event opportunities, and what is and isn't working) and pull in what ECP needs from them (assets, resources, marketing funds, and event support), so partners have the information to build strong marketing plans and ECP makes full use of partner budgets and marketing resources to grow the category.
• Field Sales Partner Management: Own the marketing side of ECP's relationship with our Third Party Field Sales Partner, our boots on the ground in Michigan dispensaries. Equip and task the Third Party Field Sales Partner to carry out marketing plans in market, including promotions, merchandising, fridge and display upkeep, budtender education, and events, and track their execution and results.
• Digital, Social, E-Commerce & Events: Oversee social media and content calendars aligned with in-store promotions and launches, run e-commerce and dispensary digital menu initiatives, and identify events, sponsorships, and sampling opportunities across Michigan, where permitted, with measurable return.
• Regulatory Compliance: Ensure all marketing materials, artwork, packaging, labels, social content, and new product submissions comply with Michigan Cannabis Regulatory Agency (CRA) rules and ECP standards, working with ECP's compliance team to review materials before release and keep records of approvals.

Qualifications, Skills & Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience preferred
• 5+ years of experience in brand, trade, or field marketing in beverage, CPG, or cannabis, including direct work with retailers
• Experience owning a marketing budget and measuring return on trade spend; comfortable with data, including velocity, margin, promotional lift, and ROI
• Experience working with a field sales team, broker, or distributor, and managing agencies, freelancers, or vendors
• Hands-on builder with proven success leading product launches and in-store promotions; able to personally build the deck, sell sheet, planogram, and training materials
• Working knowledge of cannabis marketing and packaging compliance; Michigan CRA experience strongly preferred, and Michigan dispensary retail or POS/e-commerce platform experience a plus
• Clear communicator who is organized, self-directed, and energized by building something from the ground up
• Valid driver's license and reliable transportation for regular travel to retail accounts across Michigan
• Must be 21 years of age or older, as required by Michigan cannabis regulations

Compensation

Annual base salary range of $80,000 – $100,000, plus bonus eligibility. Final base salary will be based on the candidate's experience and qualifications.

• Health insurance
• Vision insurance
• Company-paid life insurance
• Flexible Spending Account (FSA) and Dependent Care FSA
• Paid time off (PTO) and paid sick time

Working Conditions

• Hybrid position: a combination of remote work and on-site work at ECP's Mt. Clemens, Michigan facility, based on business needs
• Regular in-market travel within Michigan for account meetings and retail programs
• Occasional evening and weekend work for retail events and product launches
• When on-site in production areas, must follow all ECP safety, sanitation, and PPE requirements
• The employee is regularly required to sit and use a computer for extended periods, and is occasionally required to stand, walk, and lift or carry marketing materials and display fixtures up to 25 pounds

Emerald Canning Partners is an Equal Opportunity Employer committed to fostering a diverse, inclusive, and respectful workplace. All employment decisions are made without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, height, weight, marital status, familial status, disability, genetic information, protected veteran status, reproductive health decisions, or any other characteristic protected by applicable federal, state, or local laws.

Emerald Canning Partners provides reasonable accommodations to qualified applicants with disabilities in accordance with applicable law. To request an accommodation during the application or hiring process, please contact [e-mail].