Marketing Manager

House of Dank Holdings, LLC; Warren (MI); On-site; USD 63,000 - 77,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Employee discount

Job summary

House Brands Distro, a Michigan cannabis distribution company, seeks a Marketing Manager to lead strategy, brand development, and campaign execution for 3 to 5 brands at a time. You will approve content, direct creative, run events, and ensure timely delivery from concept to retail shelf.

You will own a broad range of duties from planning campaigns and managing budgets to vendor coordination and retail asset distribution, with cannabis industry experience preferred.

Qualifications

• 3+ years of marketing management experience, multi-brand preferred.
• Proven creative direction experience (photo, video, digital campaigns).
• Strong project management and organization skills.
• Experience with a CRM and social media and campaign analytics.
• Experience managing budgets and vendors, including overseas suppliers.
• Sharp eye for brand standards, packaging, and design.
• Cannabis industry experience strongly preferred.

Responsibilities

• Lead marketing planning and execution for 3 to 5 brands.
• Oversee content creation and social media management.
• Plan and launch new products and brand drops.
• Manage menu and Weedmaps updates.
• Run promotional campaigns, including billboards, print signage, and merch.
• Review and approve all content before it goes live (social, menus, print, packaging, promo).
• Direct photo, video, animation, podcast, and digital content.
• Lead concept development, storyboarding, treatments, and editing.
• Manage professional shoots and creative campaigns.
• Oversee packaging development and graphic design.
• Source packaging, merch, and promo materials through Alibaba and other suppliers.
• Ensure all print and digital collateral meets brand standards.
• Manage merchandising and promotional materials.
• Plan and execute sponsored events, vendor days, pop-ups, and meet and greets.
• Coordinate artist collaborations and field marketing activations.
• Build retail partner relationships through in-store promotions.
• Manage brand websites (Wix), merch platforms, and store locator updates.
• Oversee store displays, billboards, and retail support.
• Keep Google Drive and brand content drives organized and current.
• Distribute marketing assets, menus, and drop content to retailers and sales reps.
• Build and manage marketing boards, timelines, and assignments in Monday.com.
• Manage retailer and partner contacts and outreach through our CRM.
• Track social, web, and campaign performance and report results.
• Recommend strategy changes based on the data.

Skills

marketing management

project management

CRM experience

social media analytics

budget management

vendor relations

branding & design

Education

Bachelor's degree in marketing or related field

Tools

WIX

MONDAY.COM

GOOGLE DRIVE

CANVA

PHOTOSHOP

ALIBABA

Job description

POSITION DETAILS

LOCATION: Warren,Michigan (On-site, Monday to Friday)

JOB TYPE: Full-time

PAY: Starting at $70,000 per year

ABOUT US

House Brands Distro is a Michigan cannabis distribution company behind a growing portfolio of brands, including Pressure Pack, North Coast, Top Smoke, Zoot Rollz, and Goodiez, with new launches like Arods, Candy Factory, and Dough Boys on the way. We're looking for a Marketing Manager to lead strategy, creative, and execution across our brands.

ABOUT THE ROLE

You'll own marketing strategy, brand development, and campaign execution for 3 to 5 brands at a time. You'll approve all content, direct creative, run events, and keep every brand organized and on schedule from concept to retail shelf.

WHAT YOU'LL DO

Brand & Campaign Management

• Lead marketing planning and execution for 3 to 5 brands


• Oversee content creation and social media management


• Plan and launch new products and brand drops


• Manage menu and Weedmaps updates


• Run promotional campaigns, including billboards, print signage, and merch

Content Approvals & Creative Direction

• Review and approve all content before it goes live (social, menus, print, packaging, promo)


• Direct photo, video, animation, podcast, and digital content


• Lead concept development, storyboarding, treatments, and editing


• Manage professional shoots and creative campaigns

Packaging, Design & Brand Standards

• Oversee packaging development and graphic design


• Source packaging, merch, and promo materials through Alibaba and other suppliers


• Ensure all print and digital collateral meets brand standards


• Manage merchandising and promotional materials

Events, Partnerships & Activations

• Plan and execute sponsored events, vendor days, pop-ups, and meet and greets


• Coordinate artist collaborations and field marketing activations


• Build retail partner relationships through in-store promotions

Retail & Digital Marketing Operations

• Manage brand websites (Wix), merch platforms, and store locator updates


• Oversee store displays, billboards, and retail support


• Keep Google Drive and brand content drives organized and current


• Distribute marketing assets, menus, and drop content to retailers and sales reps

Project Management, CRM & Analytics

• Build and manage marketing boards, timelines, and assignments in Monday.com


• Manage retailer and partner contacts and outreach through our CRM


• Track social, web, and campaign performance and report results


• Recommend strategy changes based on the data

Vendor, Team & Budget Coordination

• Coordinate vendors, freelancers, and the internal creative team


• Manage timelines and track marketing budgets and expenses


• Plan cross-team product drops and make sure everyone has the assets and info they need

MUST KNOW

• WIX


• Brand website updates and maintenance


• ALIBABA


• Sourcing packaging, merch, and promo materials


• MONDAY.COM


• Project boards, timelines, and task management


• GOOGLE DRIVE


• Organizing brand drives and distributing assets


• CANVA


• Quick-turn graphics and marketing materials


• PHOTOSHOP


• Editing, mockups, and design review

WHAT YOU BRING

• 3+ years of marketing management experience, multi-brand preferred


• Proven creative direction experience (photo, video, digital campaigns)


• Strong project management and organization skills


• Experience with a CRM and social media and campaign analytics


• Experience managing budgets and vendors, including overseas suppliers


• Sharp eye for brand standards, packaging, and design


• Cannabis industry experience strongly preferred

REQUIREMENTS

• Must be 21 or older


• Must be able to pass a background check


• Valid driver's license and reliable transportation for events and retail visits


• Availability for occasional evening and weekend events

WHY JOIN US

• [Benefits: health, PTO, employee discount, etc.]


• Lead marketing for some of Michigan's top cannabis brands


• Help launch new brands from the ground up