Field Marketing Specialist

Sino Biological Inc.; Houston (TX); Hybrid; USD 55,000 - 85,000; Full time

Job summary

Sino Biological, Inc. is seeking a Field Marketing Specialist in Houston (Hybrid) to lead regional and national event strategies, manage leads, and collaborate with sales.

The role focuses on end-to-end event execution, relationship development with KOLs and institutions, and cross-functional coordination to drive revenue growth. Ideal candidates will be highly organized, with strong English communication skills and a Bachelor’s degree in Marketing, Business Admin, Life Sciences, or related

Qualifications

• Bachelor's degree in Marketing, Business Admin, Life Sciences, or related field.
• Excellent written and verbal English communication.
• Highly organized with the ability to manage multiple high-priority projects.

Responsibilities

• Coordinate logistics for regional and national events, including BioConnects, Lunch & Learns, and trade shows; support on-site execution.
• Travel up to 50% to regional, national, and international events as a Sino Biological representative.
• Collect and manage event leads; drive timely initial contact and nurture workflows; ensure CRM tracking.
• Build relationships with KOLs, academic institutions, and scientific associations to enhance brand credibility.
• Collaborate with technical, sales, and operations teams to align event goals with product launches and pipelines.
• Manage event budgets, evaluate ROI, and maintain clean database records for leads.

Skills

Event planning

Strong communication

Highly organized

English proficiency

Education

Bachelor's degree in Marketing/Business Admin/Life Sciences

Tools

CRM experience (Salesforce/HubSpot)

Marketing automation tools

Job description

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Field Marketing Specialist

ALL EMPLOYEES Houston, TX, US

3 days ago Requisition ID: 1059

Job Title: Field Marketing Specialist

Location: Houston, TX (Hybrid)

Employment Type: Full-Time

Company Introduction

Sino Biological is an internationally recognized reagent supplier and contract research organization (CRO) specializing in the development of high-quality antibodies, antigens, and proteins. Our US headquarters is in the greater Philadelphia area, with production and bioprocessing facilities in Vancouver, BC, and Houston, TX. The newly established Center for Bioprocessing (C4B), located at Levit Green in the Texas Medical Center, underscores our commitment to innovation and excellence in the biotech industry. We are seeking a motivated, detail-oriented Event Marketing Specialist to join our Houston team.

Position Overview

We are seeking a highly motivated Field Marketing Specialist to join our dynamic team. This role is ideal for a proactive individual who thrives in a fast-paced environment, excels in event planning, and drives end-to-end lead generation and management. The successful candidate will play a pivotal role in representing Sino Biological across regional and national trade shows, managing scientific partner relationships, and driving revenue growth through comprehensive lead collection, contact, and follow-up strategies.

Key Responsibilities

• Coordinate logistics for regional and national events, including BioConnects, Lunch & Learns, and industry trade shows. Support on-site execution, including booth setup, registration tracking, and promotional material management.
• Travel (up to 50%) to regional, national, and international trade shows, conferences, and corporate events as a representative of Sino Biological.
• Collect, track, organize, and manage leads gathered at events and trade shows. Drive timely initial contact and nurturing workflows, ensuring seamless handoffs to sales teams and accurate tracking within the CRM.
• Establish and maintain relationships with Key Opinion Leaders (KOLs), academic institutions, and relevant scientific associations to build brand credibility and foster long-term partnerships.
• Partner closely with technical, sales, and operations teams to align event goals with product launches, sales pipelines, and broader marketing strategies.
• Manage event logistics budgets, evaluate event ROI, and maintain clean database records for all event-related leads and contacts.

Minimum Qualifications

• Bachelor's degree in Marketing, Business Administration, Life Sciences (e.g. Biology), or related fields.
• Exceptional written and verbal communication skills in English, with the ability to convey complex technical or business information clearly.
• Highly organized, detail-oriented, and capable of managing multiple high-priority projects under tight deadlines.
• Must be based in or able to commute to Houston, TX.

Preferred Qualifications

• Demonstrated experience in trade show execution, or field marketing.
• Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, ZoomInfo).

Why Join Us?

• A collaborative and supportive team environment.
• Opportunities for professional development and career growth.
• The chance to contribute directly to cutting-edge advancements in the biotechnology industry.