Field Marketing Manager, North America

SnapLogic Inc.; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

SnapLogic is seeking a seasoned Field Marketing Manager to bridge Field Sales and Corporate Marketing. You will design and run regional field programs, ABM campaigns, and events that drive pipeline and accelerate deals.

The role requires close collaboration with sales, product marketing, and demand gen to ensure cohesive regional messaging and ROI. With 6+ years in field marketing and a strong B2B enterprise background, you will lead budgets, vendor relationships, and performance analytics while

Qualifications

• 6+ years of Field Marketing experience.
• Bachelor's degree in Marketing or equivalent.
• Proficient in Salesforce CRM, Marketo, and Outreach.
• Ability to lead cross-functional programs and campaigns.
• Strong verbal and written communication skills.

Responsibilities

• Design, execute, and optimize regional field marketing strategies and ABM campaigns to generate pipeline.
• Align with Sales Leadership, AEs, and ADRs; co-develop territory marketing plans.
• Manage end-to-end event execution, vendor relationships, and budget to maximize ROI.
• Collaborate with Product Marketing, Demand Gen, Digital and Channel teams.
• Track and report campaign metrics, ROI, and attribution.
• Champion enablement assets and customer success stories across field teams.

Skills

Sales Alignment

Strategic Thinking

Stakeholder Collaboration

Domain Expertise

Field Marketing Execution

Marketing Funnel

Live & Virtual Events

Interpersonal Skills

Project Management

Communication Skills

Field Marketing Experience

Education

Bachelor's degree in Marketing

Equivalent area of study

Tools

Salesforce CRM

Marketo

Outreach

Job description

About SnapLogic

SnapLogic powers the agentic enterprise. The company's Agentic Integration and Applied AI Platform serves as the AI operational layer for the enterprise, securely connecting applications, data, APIs and AI agents across cloud, on-premise and hybrid environments. With trusted orchestration, governance and enterprise-grade control, SnapLogic helps organizations accelerate business value and scale AI with confidence. Unlike legacy tools, SnapLogic is built for the AI era and trusted by global enterprises, including AstraZeneca, Adobe, Verizon, and Sony, to modernize operations and power the next generation of enterprise AI.

Join the Agentic Integration movement at snaplogic.com.

The Role:

Field Marketing is the primary liaison between Field Sales and Corporate Marketing. The Field Marketing Manager must identify and generate awareness and demand using a variety of marketing vehicles and tactics, including regional trade shows, conferences, field events, direct mail, and ABM campaigns. Their main goal is to move accounts through the sales pipeline and accelerate the sales cycle for prospects and customers by executing marketing programs. There will also be a focus on developing customer- and partner-centric programs in this role.

This position reports to the Senior Director, Global Field Marketing. 30% of US travel is expected.

What You'll Do:

• Strategic Field & ABM Execution: Design, execute, and optimize integrated regional field marketing strategies and ABM campaigns that directly generate pipeline and accelerate sales velocity across target accounts.
• Sales Alignment & Pipeline Ownership: Establish tight strategic alignment with Sales Leadership, AEs, and ADRs; co-develop rolling 6-month territory marketing plans to achieve regional MQL and pipeline goals.
• End-to-End Program Leadership: Manage full-lifecycle event execution, vendor relationships, multi-touch integrated campaigns, and budget allocation to maximize event ROI and lead conversion.
• Cross-Functional Stakeholder Collaboration: Partner seamlessly with Product Marketing, Demand Generation, Digital, and Partner/Channel teams to ensure cohesive regional messaging, event enablement, and field support.
• Data-Driven Performance & Analytics: Track, analyze, and report on campaign pipeline metrics, ROI, and attribution to continuously optimize field tactics and deliver actionable insights to executive leadership.
• Field Enablement & Advocacy: Champion product positioning, enablement toolkits, customer success stories, and campaign resources across regional field teams to drive outbound opportunity generation.

What We're Looking For:

Key Competencies:

• Sales Alignment: Proven ability to partner strategically with sales and ADRs to translate revenue goals into targeted field marketing initiatives.
• Strategic Thinking: Ability to craft multi-channel, regional marketing strategies that drive pipeline expansion, prospect acceleration, and measurable business impact.
• Stakeholder Collaboration: Skill in orchestrating cross-functional execution across Product Marketing, Demand Gen, Channel Partners, and External Vendors.
• Domain Expertise: In-depth knowledge of enterprise B2B marketing, sales funnel, account-based marketing, and event strategies.
• Proven track record of successfully building and guiding field marketing execution.
• Understanding of the marketing funnel fundamentals from Top to Bottom, and the activities that move prospects through to close.
• Savvy enterprise B2B marketer with expertise in live events/face-to-face programs and virtual events.
• Enthusiasm for challenges and strong interpersonal skills to get the best from partners in the Sales and Marketing teams.
• Project management and budget management capabilities.
• Strong verbal and written communication skills.
• 6+ years of Field Marketing experience
• Bachelor's degree in Marketing or equivalent area of study.
• Knowledge of Salesforce CRM, Marketo, and Outreach is a must.

Why Join:

There's never been a better time to join our SnapSquad!

At SnapLogic, we believe in empowering people - customers and employees alike - to connect what matters and build what's next. From competitive salaries to global wellness benefits, we're committed to your success and well-being.

A Few Reasons You'll Love It Here:

We're Innovators

SnapLogic pioneered the first AI integration assistant, SnapGPT, and continues to lead with a full suite of AI-powered tools across our agentic integration platform - making integration faster, smarter, and accessible to more people.

We're Recognized Leaders

From being named a Visionary in multiple Gartner Magic Quadrants, leading the market in innovative AI reports from Aragon Research, or being recognized for our AI developments in the SaaS Awards, we're setting the pace in a rapidly evolving market.

We're Growing Fast

SnapLogic's revenue growth earned us a place on the 2026 Inc. 5000, recognizing America's fastest growing companies.

We're Agentic

Our platform empowers everyone across the enterprise to create automated, AI-connected workflows. That means more impact, less friction, and a bigger role for YOU in driving transformation.

Are you ready to help build what's next for the enterprise? Let's talk.