Field Marketing Manager - Midwest

Sherwin-Williams; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Bonus eligibility

Long-term incentive plans

Job summary

Sherwin-Williams is seeking a Field Marketing Manager to develop and execute regional marketing strategies that support sales objectives across the United States. The role collaborates with sales, distributors, and customers to run campaigns, events, and promotions while managing regional budgets.

The ideal candidate has 3–5 years in field marketing within industrial, construction, or coatings industries, strong B2B marketing skills, and proficiency with analytics tools and CRM software.

Qualifications

• Minimum 18 years of age and legally eligible to work in the US.
• Must have a bachelor's degree or at least four years of marketing/sales experience.
• 3–5 years of field marketing experience, preferably in industrial, construction, or coatings sectors.
• Strong understanding of B2B marketing and customer engagement.
• Excellent written and verbal communication and presentation skills.
• Ability to work independently and with cross-functional teams.
• Proficiency with marketing analytics tools and CRM software.

Responsibilities

• Develop and execute regional marketing strategies aligned with sales objectives.
• Conduct market analysis to identify trends, opportunities, and customer needs.
• Plan and run field marketing campaigns, events, and digital initiatives.
• Create local content for campaigns and adapt it across regions.
• Collaborate with sales to drive lead generation and customer engagement.
• Manage regional marketing budgets for maximum impact.
• Build relationships with industry partners and customers.
• Track performance metrics and recommend improvements.

Skills

Field marketing

B2B marketing

Strategic planning

Communication

Presentation

CRM software

Marketing analytics

Education

Bachelor's degree

Tools

CRM software

Marketing analytics tools

Job description

The Field Marketing Manager is responsible for developing and executing marketing strategies that enhance brand visibility and drive demand for protective coatings products. This role involves close collaboration with sales teams, distributors, and customers implementing effective marketing campaigns, events, and promotions that support sales growth.

This is a remote position and will be expected to travel at least 50% of the time. The candidate for this position can be located anywhere in the US. This position is also eligible for bonus and long-term incentive compensation awards based on performance and subject to the terms of the Company's applicable plans.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.

Key Responsibilities:

• Strategy Execution: Develop and execute regional marketing strategies to support sales objectives within assigned regions.
• Market Analysis: Conduct competitive analysis and market research to identify regional trends, opportunities, and customer needs.
• Campaign Execution: Oversee the planning and execution of field marketing campaigns, including customer engagement programs, targeted segment campaigns, events, and digital initiatives to support sales effectiveness.
• Content Development: Work with MarCom teams, as well as independently, to develop content that can be utilized locally and customized for future applications across regions and market segments.
• Sales Collaboration: Partner with sales teams to develop targeted marketing programs that support lead generation, customer engagement, and account growth.
• Budget Oversight: Manage regional marketing budgets, ensuring effective allocation of resources for maximum impact.
• Stakeholder Engagement: Build relationships with key industry partners, local and regional industry organizations, and customers to strengthen brand positioning.
• Performance Metrics: Track and analyze marketing performance, providing insights and recommendations for continuous improvement.

Minimum Requirements:

• Must be at least eighteen (18) years of age
• Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future (e.g., OPT, CPT, H1B, EB- 1,etc. )
• Must have a valid, unrestricted drivers license.
• Must be willing to travel as required for this position.
• Must have a bachelor's degree or higher or have at least four (4) years of experience in sales or marketing
• 3-5 years of experience in field marketing, preferably within industrial, construction, or coatings related industries.
• Strong understanding of B2B marketing strategies and customer engagement.
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency in marketing analytics tools and CRM software.

Preferred Qualifications:

• Experience working within the protective coatings industry
• Proven track record of successful marketing execution or related skill sets. ' Ability to travel as needed within the region supported