Industrial Coatings Sales Manager – Mid-Atlantic Territory

Trylak; Virginia (MN); On-site; USD 110,000 - 170,000; Full time

Job summary

Trylak seeks an Industrial Coatings Sales Manager to lead a field team across Maryland, Virginia, and North Carolina, driving revenue growth in marine, DOT infrastructure, and industrial segments. You will mentor reps, expand market share, and build relationships with asset owners and contractors.

This role demands deep coating chemistries knowledge, SSPC/NACE standards familiarity, and up to 50% travel for coaching and client visits across the territory.

Qualifications

• 5+ years of B2B technical sales experience in protective coatings, industrial linings, or specialty chemicals.
• 2+ years managing high-performing field sales reps in the Mid-Atlantic or Southeast markets.
• Bachelor’s degree in Chemistry, Chemical Engineering, Business, or equivalent industry experience.
• AMPP (NACE/SSPC) Coating Inspector or Technologist certification strongly preferred.
• Based in Maryland, Virginia, or North Carolina with up to 50% travel for coaching and client visits.
• Familiarity with regional DOT, industrial, and marine specification channels.
• Proficiency in CRM management, pipeline analytics, and strategic territory planning.

Responsibilities

• Direct, mentor, and evaluate a field team to exceed revenue and gross margin targets in MD, VA, and NC.
• Formulate regional growth plans targeting DOT specs, marine applications, water facilities, and manufacturing plants.
• Build and maintain senior-level relationships with asset owners, contractors, specifiers, and coaters.
• Guide the sales cycle with technical sales support, site visits, product trials, and spec writing.
• Monitor activities and deliver monthly/quarterly revenue forecasts using CRM.

Skills

Sales leadership

CRM management

Pipeline analytics

Strategic territory planning

Technical product knowledge

Education

Bachelors in Chemistry / Chemical Engineering / Business

Tools

CRM software

Job description

Territory Coverage: Maryland, Virginia, North Carolina

Position Overview

The Industrial Coatings Sales Manager leads, coaches, and executes strategic sales initiatives across Maryland, Virginia, and North Carolina. This role is responsible for driving revenue growth, expanding market share in regional industrial sectors (including marine/maritime, DOT infrastructure, commercial structural steel, and industrial OEM), and directing a field technical sales team throughout the three-state territory.

Key Responsibilities

• Territory Leadership: Direct, mentor, and evaluate a field team of industrial sales representatives to consistently exceed revenue and gross margin targets across MD, VA, and NC.
• Strategic Market Penetration: Formulate regional growth plans tailored to Mid-Atlantic industrial drivers, targeting state DOT maintenance specifications, marine/shipyard applications, water/wastewater facilities, and manufacturing plants.
• Key Account Management: Build and maintain senior-level relationships with regional asset owners, general contractors, engineering specifiers, and industrial coaters/applicators.
• Technical & Commercial Oversight: Guide the sales team through complex technical sales cycles, job-site troubleshooting, product performance trials, and spec-writing with engineering firms.
• Pipeline & Revenue Forecasting: Monitor team field activities, track sales metrics via CRM, and deliver accurate monthly/quarterly territory revenue forecasts.
• Cross-Functional Alignment: Collaborate with technical service teams, supply chain, and local distribution hubs to ensure seamless product delivery and service execution across the territory.

Qualifications & Requirements

• Experience: 5+ years of successful B2B technical sales experience in protective coatings, industrial linings, or specialty chemicals, with at least 2+ years managing high-performing field sales reps in the Mid-Atlantic or Southeast markets.
• Technical Knowledge: Strong foundation in protective chemistries (epoxies, polyurethanes, polysiloxanes), surface prep standards (SSPC/NACE standards), and regional specifications (e.g., VDOT, NCDOT, MDOT specs).
• Education: Bachelor's degree in Chemistry, Chemical Engineering, Business, or equivalent industry experience.
• Certifications: AMPP (NACE/SSPC) Coating Inspector or Technologist certification strongly preferred.
• Location & Travel: Based within Maryland, Virginia, or North Carolina, with up to 50% regional travel for field coaching, key client visits, and site evaluations.
• Demonstrated ability to drive sales growth in multi-state commercial sales territories.
• Strong familiarity with regional DOT, industrial, and marine specification channels.
• Proficiency in CRM management, pipeline analytics, and strategic territory planning.