Field Marketing Manager: Events to Revenue

Schurz Communications; Denver (CO); On-site; USD 95,000 - 115,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Generous PTO

Paid volunteer time off

Job summary

OTAVA in Denver seeks a strategic Field Marketing Manager to own the event calendar and field marketing strategy, shaping where the company shows up—from trade shows to executive dinners and partner events.

You will partner with Sales, BDRs, Channel, and Demand Generation to turn events into a measurable pipeline, manage budgets, vendors, and post-event analysis. Strong experience in B2B field or event marketing, ROI-driven mindset, HubSpot fluency, and collaboration across teams are essential.

Qualifications

• 4-6 years of B2B field or event marketing experience, preferably within cloud, IT services, or SaaS.
• Proven experience owning an event calendar and strategy, including evaluating and selecting events based on ROI.
• Experience building lead tracking and attribution processes that tie events to pipeline and closed-won revenue.

Responsibilities

• Own OTAVA’s annual event calendar and field marketing strategy, including regional programs aligned to sales territories and priority markets.
• Evaluate and select industry events, conferences, and sponsorships based on audience fit, cost, expected pipeline, and feedback from the Sales team.
• Continuously refine the event mix using performance data, cutting low-return events and doubling down on those that drive pipeline and revenue.
• Define goals for each event and develop staff briefs, including target accounts, messaging, and talk tracks, in partnership with Product Marketing.
• Ensure operational rigor across the event lead process, including lead capture standards, HubSpot campaign setup, lead upload and routing, and campaign attribution.

Skills

Field marketing

Event marketing

HubSpot

ROI analysis

Budget management

Analytics

Project management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

HubSpot

Job description

OTAVA in Denver seeks a strategic Field Marketing Manager to own the event calendar and field marketing strategy, shaping where the company shows up—from trade shows to executive dinners and partner events.

You will partner with Sales, BDRs, Channel, and Demand Generation to turn events into a measurable pipeline, manage budgets, vendors, and post-event analysis. Strong experience in B2B field or event marketing, ROI-driven mindset, HubSpot fluency, and collaboration across teams are essential.