Field Marketing Manager: Developer Events & Growth

Luminik; San Francisco (CA); On-site; USD 160,000 - 210,000; Full time

Job summary

PlanetScale is seeking a Field Marketing Manager to own strategy and hands-on execution of high-impact experiences connecting developers, engineering leaders, customers, and the broader tech community with PlanetScale.

Responsibilities include owning end-to-end events, setting a strong design and storytelling voice, and driving measurable outcomes in developer acquisition, product adoption, and brand growth. This hands-on role requires strategic vision and execution, with global scope and travel.

Qualifications

• 3+ years in events/experiential/field marketing with ownership.
• Experience with developer/engineering audiences.
• Ability to manage event budgets and measure results.
• Experience delivering mixed formats: owned events, conferences, dinners, meetups.
• Strong PM, vendor, and stakeholder management.
• Willingness to travel 30%+ and work evenings/weekends.
• Willing to work from San Francisco office at least 3 days/week.

Responsibilities

• Own the end-to-end events strategy and portfolio for PlanetScale, spanning owned developer experiences, conference presence, sponsored/partnered events, executive dinners, meetups, field programs, and hybrid/digital formats.
• Set the creative and experiential bar to reflect PlanetScale’s brand across touchpoints (booth, merch, venue, food, etc).
• Drive measurable outcomes in developer acquisition, product adoption, community growth, pipeline, and brand love; define and track key metrics.

Skills

Events strategy

Developer relations

Project management

Budget management

Cross-functional collaboration

Job description

PlanetScale is seeking a Field Marketing Manager to own strategy and hands-on execution of high-impact experiences connecting developers, engineering leaders, customers, and the broader tech community with PlanetScale.

Responsibilities include owning end-to-end events, setting a strong design and storytelling voice, and driving measurable outcomes in developer acquisition, product adoption, and brand growth. This hands-on role requires strategic vision and execution, with global scope and travel.