Field Marketing Manager

Unity; United States; Remote; USD 74,000 - 92,000; Full time

Benefits offered by this job

Commuter subsidy

Employee stock ownership

Retirement plans

Generous vacation and personal days

New parents leave support

Office snacks

Mental Health and Wellbeing programs

Job summary

Unity is seeking an enthusiastic event professional to join our Global Events team. Based in the EMEA region, you will manage end-to-end planning and execution of corporate, sales, and field marketing events, collaborating with marketing, product, and sales to advance company goals.

You will handle venue sourcing, vendor management, budgeting, registrations, post-event reporting, and on-site execution while traveling up to 30%.

Qualifications

• 5+ years in field/experiential marketing or event marketing.
• Proven cross-functional collaboration with Marketing, Sales, Finance, and Procurement.
• Strong organizational skills; ability to manage multiple programs.
• Detail-oriented, proactive problem-solver who adapts to changing requests.
• Willingness to travel up to 30%.

Responsibilities

• Own end-to-end strategy, planning and execution of corporate, sales, and field events across EMEA.
• Partner with Sales and Regional Marketing to support pipeline and demand-gen events.
• Lead planning and logistics: venue sourcing, contracting, vendors, catering, A/V, on-site.
• Coordinate event timelines and ensure deadlines are met.
• Manage registrations, attendance tracking, and post-event reporting.
• Oversee budgets with Finance and Procurement; PO creation & reconciliation.
• Analyze event metrics and propose optimizations for future programs.
• Advise internal partners with big-picture perspective and executional expertise.
• Collaborate on audience strategy: invites, account prioritization, follow-ups.

Job description

The opportunity

We are seeking an enthusiastic and detail-oriented event professional to join our Global Events team. This EMEA based role will manage the planning and execution of events, working closely with internal stakeholders from marketing, product, and sales teams to achieve company-wide goals and priorities.

This person will manage various tasks as assigned on all elements of a program; including research, registration and list management, and vendor relations. This person needs to be an exceptional teammate who can handle multiple projects at once while being passionate about live events.

What you'll be doing

• Own the end-to-end strategy, planning, and execution of corporate, sales, and field marketing events across EMEA, including trade shows, regional customer events, executive programs, and partner activations–ensuring each experience aligns with business goals and reinforces brand values.
• Partner closely with Sales and Regional Marketing to support pipeline-driving and demand-generation events, adapting execution models to local market needs.
• Lead all planning and logistics including venue sourcing and contracting, vendor and agency management, catering, transportation, A/V, and on-site execution.
• Coordinate event timelines, ensuring all deadlines are met and stakeholders are kept informed.
• Own event registration and attendance tracking using event platforms; collaborate with marketing operations to ensure accurate post-event reporting, lead flow, and ROI measurement.
• Oversee event budgets for assigned programs, including purchase order creation, approvals, and reconciliation in partnership with the Finance and Procurement teams, ensuring adherence to budgetary constraints.
• Analyze qualitative and quantitative event performance metrics, synthesize insights, and recommend improvements or optimizations to inform future regional and global programs.
• Serve as a trusted advisor to internal partners, bringing both big-picture perspective and executional expertise to help teams make informed decisions.
• Collaborate with Sales on event audience strategy, including invite lists, account prioritization, and follow-up motions.

What we're looking for

• 5+ years of experience in field marketing, event marketing, or experiential marketing, with a strong focus on sales-aligned, pipeline-driving programs.
• Proven experience working cross-functionally with Marketing, Sales, Field Marketing, Finance, Procurement, and external vendors or agencies.
• Strong understanding of both ground-level execution and strategic context – able to zoom in on logistics while keeping sight of broader business and marketing goals.
• Highly organized and comfortable managing multiple concurrent programs with shifting priorities.
• A proactive and detail-oriented approach to problem-solving. Someone who is adaptable as deliverables and requests change mid-project.
• Ability to travel 30%

You might also have

• Experience in the tech or gaming industry
• Experience working with CRM and marketing automation tools (e.g., Salesforce, Marketo) to support event follow-up and reporting.
• Experience working with technology platforms such as Splash, Rainfocus, and the Google Suite

Additional information

• Relocation support is not available for this position
• Work visa/immigration sponsorship is not available for this position

Benefits

At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.

Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.

While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program

Life at Unity

Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

*Note: This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set. Gross pay salary €65.800—€82.000 EUR