Senior Field Marketing Events, Manager

Unity; New York (NY); Hybrid; USD 115,000 - 218,000; Full time

Benefits offered by this job

Equity awards

Annual discretionary bonuses

Job summary

Unity in New York seeks a Sr. Field Marketing Events Manager to own the global industry events strategy and lead a multi-region team across AMER and EMEA.

You will translate strategy into measurable outcomes and scale an event portfolio with consistent brand standards, adapting to local markets. The role requires building a high-performing team, defining KPIs, and collaborating with Sales, Marketing, and Product to drive pipeline.

Qualifications

• 8+ years in field marketing, event marketing, or experiential marketing, including global/multi-region leadership.
• Proven track record building and scaling a global event portfolio with ROI measurement.
• 2+ years of direct people management experience.
• Experience collaborating with senior leaders across Marketing, Sales, Finance, and external vendors.
• Ability to set global direction while guiding regional execution.

Responsibilities

• Own the global industry events strategy end-to-end, prioritizing and investing for AMER and EMEA.
• Manage and develop direct reports with clear goals and coaching.
• Build and evolve a cohesive global event portfolio aligned with brand standards.
• Define and track KPIs and reporting standards across regions.
• Partner with senior leaders to align events with pipeline and demand-generation priorities.
• Oversee global event budgets with Finance and Procurement.

Skills

Strategic leadership

Global events

People management

Cross-functional

Budget management

Analytics

Travel

Industry events

Tools

Salesforce

Marketo

Splash

RainFocus

Job description

The opportunity

We are seeking a strategic and experienced events leader to join our Global Events team as a Sr. Field Marketing Events, Manager. This role owns overall global industry strategy for our industry business, building and scaling a global event portfolio while managing a team. This person will set the strategic direction for how we show up at industry events worldwide, translate that strategy into measurable outcomes, and develop their team's ability to execute across regions.

What you’ll be doing

• Own the global industry events strategy end-to-end, setting the vision, prioritization framework, and investment approach for how the company shows up across trade shows, regional customer events, executive programs, and partner activations in AMER and EMEA.
• Manage and develop direct reports: setting goals, providing coaching, and building their capability to own end-to-end execution independently in their respective regions.
• Build and continuously evolve a global event portfolio, ensuring regional programs ladder up to a coherent global strategy and reflect consistent brand standards while adapting to local market needs.
• Define and track the measurement framework for the global industry business, establishing KPIs and reporting standards that allow performance to be compared and optimized across regions.
• Partner with senior industry Sales, Marketing, and Product leaders to align the global events strategy with pipeline and demand-generation priorities.
• Oversee global event budgets, partnering with Finance and Procurement on planning, approvals, and reconciliation, and ensuring regional teams operate within budgetary guardrails.
• Analyze qualitative and quantitative performance across the global portfolio, synthesizing insights into recommendations that shape strategy for future cycles.
• Serve as a trusted advisor and escalation point for senior stakeholders, bringing both global strategic perspective and hands‑on executional expertise.

What we’re looking for

• 8+ years of experience in field marketing, event marketing, or experiential marketing, including experience leading global or multi-region event portfolios.
• Proven track record building and scaling a global event portfolio and establishing measurement frameworks to track its output and ROI.
• 2+ years of direct people management experience, with demonstrated success developing managers and building team capability for independent execution.
• Proven experience working cross-functionally at a senior level with Marketing, Sales, Field Marketing, Finance, Procurement, and external vendors or agencies across multiple regions.
• Strong ability to operate at both strategic and executional altitude - setting global direction while staying close enough to regional execution to guide it effectively.
• Highly organized, with a track record of managing competing regional priorities and shifting requirements at scale.
• A proactive, adaptable approach to problem-solving in a fast-changing, multi-region environment.
• Ability to travel 30%.

You might also have

• Experience in the tech/SaaS industry
• Experience working with CRM and marketing automation tools (e.g., Salesforce, Marketo) to support event follow-up and reporting.
• Experience working with technology platforms such as Splash, Rainfocus, and the Google Suite

Base Salary Range: We determine the base salary range for this role based on your primary work location:

Zone A: $114,600 - $171,800 USD gross

Zone B: $129,400 - $194,200 USD gross

Zone C: $145,500 - $218,300 USD gross

This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.

Benefits

At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.

Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.

While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program

Life at Unity

Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

This posting is intended to fill an existing vacancy, and we are committed to providing applicants with updates throughout the hiring process in accordance with applicable law.