Field Marketing Manager

Witness AI; United States; Hybrid; USD 118,000 - 140,000; Full time

Benefits offered by this job

Hybrid work environment

Health, dental, vision insurance

401(k) plan

Professional development

Job summary

Witness AI is seeking a Field Marketing Manager to lead regional demand programs across the U.S. Central and Northeast via remote work or hybrid setups.

You will partner with Regional Sales Directors, Channel Directors, and partners to plan impactful campaigns, events, and promotions that accelerate the pipeline and engage customers. The role requires 4–6 years in B2B/cybersecurity marketing with strong collaboration skills, a focus on metrics, and proficiency in Salesforce for program tracking

Qualifications

• 4–6 years in B2B/cybersecurity field or partner marketing.
• Proven experience partnering with sales organizations.
• Exceptional written and verbal communication skills.
• Comfortable managing multiple projects with tight deadlines.
• Proficiency with Salesforce to track program performance and pipeline.

Responsibilities

• Create quarterly field marketing plans that generate demand and increase funnel velocity in the assigned territory.
• Own end-to-end execution of regional programs, including virtual and in-person events and executive roundtables.
• Manage logistics, promotions, communications, SDR hand-offs, and post-program follow-up.
• Support planning and execution of national tradeshows, conferences, and customer events as needed.
• Own the in-region field marketing budget and track spend, evaluating CPL, ROI and pipeline contribution.
• Provide weekly and monthly program reporting, including event analytics.

Skills

B2B marketing

Cybersecurity marketing

Partner marketing

Sales collaboration

Communication skills

Project management

Salesforce

Social media promotion

Tools

Salesforce

Job description

Field Marketing Manager - FY27 Q3

Location: U.S. — Central (Remote) or Northeast (Remote)
Reports to: Director of Field & Customer Marketing
Travel: 15–20% within region

About Us

Witness AI invented intent-based AI security. While legacy tools monitor what users say to AI, we understand what they're trying to accomplish - stopping jailbreaks, data exfiltration, and shadow AI before damage occurs. We provide visibility into how employees and systems use AI - capturing prompts, responses, and agent activity - so security teams can monitor risk, investigate incidents, and enforce guardrails in real time.

Role Overview

The Field Marketing Manager serves as the in-region marketing expert and partner to the field. This role collaborates closely with regional teams, including Regional Sales Directors, Sales Engineers, Channel Sales Directors, and regional partners to plan and execute programs that drive demand, accelerate pipeline, and deepen engagement.

Key Responsibilities

• Create quarterly field marketing plans that generate demand and increase funnel velocity in assigned territory using input from the regional sales team.

• Own end-to-end execution of regional programs, including virtual events, in-person events, executive roundtables, etc.

• Manage logistics, promotions, communications, SDR hand-offs, and post-program follow-up.

• Support planning and execution of national tradeshows, conferences, and customer events as needed.

• Own the in-region field marketing budget; track spend and evaluate performance in terms of CPL, ROI, and pipeline contribution.

• Provide weekly and monthly program reporting, including event analytics.
  

Key Qualifications

• 4 - 6 years of experience in B2B/cybersecurity field marketing or partner marketing.

• Proven experience supporting or partnering with sales organizations.

• Exceptional written and verbal communication skills.

• Comfortable managing multiple projects with attention to detail and tight deadlines.

• Proficiency with Salesforce to track program performance and report on pipeline contribution and social channels (e.g., LinkedIn, X/Twitter) for event promotions.

• Creative thinker who enjoys identifying new opportunities to engage customers and prospects.

Benefits:

• Hybrid work environment

• Competitive salary, health, dental, and vision insurance

• 401(k) plan

• Opportunities for professional development and growth

• Generous vacation policy

Salary range:

• $118,000 - $140,000 OTE (The exact salary will be determined based on the selected candidate’s location, qualifications, experience and relevant skills.)