Field Marketing Manager

DRINKS; Los Angeles (CA); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading company in the alcohol eCommerce space is seeking a Field Marketing Manager in Los Angeles. This role combines digital marketing, data analysis, and customer insights to enhance the company's growth. The ideal candidate will have extensive experience in marketing within revenue-driven organizations and a passion for the beverage alcohol industry. Enjoy a remote-first work environment with competitive compensation and benefits.

Benefits

Health Plans

Remote Work

Stock Options

Work-Life Balance

Qualifications

• 5+ years’ experience in growth-oriented marketing.
• 3+ years’ experience with Hubspot and digital marketing.

Responsibilities

• Build target lists for digital outreach.
• Create content for digital campaigns.
• Analyze data and drive program adoption.

Skills

Communication

Organizational Skills

Data Analysis

Digital Marketing

SEO

Tools

Hubspot

Shopify

Job description

Join to apply for the Field Marketing Manager role at DRINKS.

DRINKS powers digital commerce for the $250 billion alcohol market. The company enables alcohol ecommerce for leading retailers, brands, marketplaces, and wineries, using simple-to-use enterprise-grade technology. Electriq, DRINKS’ digital growth marketing agency, extends the company’s beverage alcohol and ecommerce experience to create top-tier customer experiences in the wine industry and beyond. Patented DRINKS IQ technology leverages Artificial Intelligence to enhance selling strategies. DRINKS has been recognized as a Top Place to Work by Built In LA for four years, one of America’s Best Startup Employers by Forbes for two consecutive years, Most Innovative Retail Model by Modern Retail in 2020, and its Wine Insiders brand was named one of America’s Best Value Retailers by Wine Enthusiast in 2021.

Working at DRINKS

At DRINKS, you’ll enjoy the benefits of a large company, such as health plans, remote work, and competitive compensation, combined with the agility of a growing startup, including influence, broad responsibilities, and flexibility. The culture promotes work-life balance, ownership through stock options, and values diversity, creativity, and innovation.

The Role

The Field Marketing Manager role involves practical, hands-on tasks including sales operations, digital marketing, data analysis, customer insights, and marketing communications. It is a full-time, exempt position based in Los Angeles, with a remote-first work environment.

What You’ll Do

1. Build target lists from ideal customer profiles to support digital outreach and account-based marketing.
2. Create content for digital outreach, including blog posts, emails, videos, and infographics.
3. Enhance SEO and manage digital campaigns to promote organic and targeted growth.
4. Develop customer and partner relationships to generate case studies, insights, and event participation.
5. Analyze data, craft messages, and drive program adoption.
6. Research the competitive landscape to identify opportunities and risks.
7. Collaborate with the Sales team to share insights, improve sales conversations, and develop enablement materials.
8. Create high-conversion landing pages to generate leads.

About You

1. 5+ years’ experience in growth-oriented marketing within revenue-driven organizations.
2. Experience with go-to-market strategies and customer journey optimization.
3. Strong communication and organizational skills with attention to detail.
4. 3+ years’ experience with Hubspot, campaign automation, digital marketing, and audience segmentation.
5. Proficiency in organic account-based marketing, LinkedIn, and Instagram strategies.
6. Experience with eCommerce platforms like Shopify.
7. Ability to combine data analysis and creative skills, leveraging AI to enhance SEO and content performance.
8. Interest and knowledge in the beverage alcohol industry, including eCommerce dynamics.

Location and Compensation

Primary Location: Los Angeles, CA

Salary Range: $70,000 - $90,000 plus incentives. Exact compensation depends on skills, experience, and location.