Field Marketing Manager

Rocket Software; United States; Remote; USD 60,000 - 120,000; Full time

Job summary

Join a forward-thinking company as a Field Marketing Manager, where you'll lead marketing initiatives that drive sales engagement and enhance customer relationships. This role combines strategic planning with hands-on execution, allowing you to develop targeted marketing plans that align with sales goals. You'll collaborate with cross-functional teams to ensure consistent messaging and brand alignment while measuring the success of your campaigns to optimize ROI. If you're passionate about marketing and eager to make an impact in a dynamic environment, this opportunity is perfect for you.

Qualifications

• 5+ years in field marketing; prior sales experience is helpful.
• Knowledge of marketing principles, practices, and tools.

Responsibilities

• Collaborate with Sales Leaders to align marketing initiatives with sales goals.
• Develop and execute targeted marketing plans to enhance pipeline coverage.
• Measure and report on campaign success to refine strategies.

Skills

Field Marketing

Sales Engagement

Marketing Strategy

Customer Relationship Management

Data Analysis

Account Based Marketing

Operational Excellence

Education

Bachelor's Degree

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description Summary:

As Field Marketing Manager on the AMER Field Marketing Team, this individual is the Marketing lead for their aligned Regional Sales Team/s. A Field Marketing Manager is responsible for sales engagement and for creating the specialized plan to build pipeline against targets (Marketing and Sales) and to accelerate deals to close. The role is both strategic and tactical – from planning and operationalizing, to customer engagement through multi-touch plans and follow up. Key Responsibilities:

• Collaborate closely with Sales Leaders and teams through 1:1s, QBRs, and planning sessions to align marketing initiatives with sales goals.
• Develop and execute a targeted marketing plan that enhances pipeline coverage, strengthens customer relationships, and drives new business.
• Lead go-to-market strategies and coordinate marketing tactics to support regional sales, including Account Based Marketing (ABM), Deal Based Marketing (DBM) and customer engagement.
• Work with cross-functional teams (demand gen, product marketing, corporate marketing, partner marketing, creative, etc.) to align on strategies and ensure consistent messaging and brand.
• Integrate partner ecosystem into regional marketing efforts and collaborate on joint initiatives.
• Measure, analyze, and report on the success of campaigns, providing data-driven insights to refine strategies and improve ROI.

Qualifications:

• At least 5+ years in field marketing; some prior sales experience is helpful
• Bachelor’s Degree or equivalent
• Knowledge of marketing principles, practices, processes, tactics and tools
• Ability to understand and support Sales and their priorities
• Ability to manage vendors, budget and ROI
• Drive for Operational Excellence and Superior Customer Experience
• Must be willing to travel approximately 25%
• Committed to Rocket’s core values of empathy, humanity, trust and love

Information Security:

Information security is everyone’s responsibility. A fundamental principle of information security at Rocket Software is that all individuals in the organization have a responsibility for the security and protection of company information and IT Resources over which they have control, according to their role.

Diversity, Inclusion & Equity:

At Rocket we are committed to an inclusive workplace environment, where every Rocketeer can thrive by bringing their full selves to work. Being a Rocketeer means you are part of our movement to continually drive inclusivity, diversity and equity in our workforce.

#LI-SD1
#LI-Remote

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Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to [e-mail]. We will make a determination on your request for reasonable accommodation on a case-by-case basis.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!