Field Marketing Manager

MX; Lehi (UT); On-site; USD 80,000 - 120,000; Full time

Job summary

MX is a fintech company seeking a Field Marketing Manager to own the end-to-end regional event program, including roadshows, roundtables, dinners, and trade shows. You’ll work with demand generation leadership to drive SQLs and pipeline in key markets.

Responsibilities include budgeting, vendor management, on-site delivery, pre/post event campaigns with BDRs, and ROI reporting using Marketo and Salesforce.

Qualifications

• 3+ years of experience in event marketing, field marketing, or demand generation for B2B companies.
• Proven track record of running regional events that generated measurable SQLs and pipeline.
• Hands-on experience with Marketo, Salesforce, and event management platforms; familiarity with attribution tools is a plus.
• Strong analytical instincts — you measure everything and can defend event spend with pipeline data.
• Experience partnering with BDR/SDR teams on pre- and post-event conversion plays.

Responsibilities

• Own end-to-end planning and execution of regional events — roadshows, roundtables, executive dinners, and trade shows.
• Partner with sales leadership to map regions, target accounts, and personas for pipeline opportunities.
• Manage event budgets, vendors, and logistics to maximize ROI and cost efficiency.
• Support tier-one industry conferences and partner event activations with defined workstreams.
• Build and maintain event tracking and attribution in Marketo and Salesforce, and report ROI.

Skills

Event marketing

Field marketing

Demand generation

B2B marketing

Analytics

Project management

Tools

Marketo

Salesforce

Splash

HockeyStack

Domo

Job description

MX is a fintech company on a mission to empower the world to be financially strong. We build technology that helps banks, credit unions, and fintechs deliver smarter, more intuitive financial experiences to millions of people.

Like many startups, we’ve navigated real growth challenges — and we’ve come out stronger on the other side. Today, MX is in a phase ofrenewed momentum and scale, with a solid foundation and a clear vision for what’s next. This is a place where thoughtful execution matters, innovation is encouraged, and individuals have real ownership over their work.

Our culture values curiosity, accountability, and impact. We give people the space to question assumptions, design better solutions, and help shape how the company grows. If you’re looking to do meaningful work, influence outcomes, and grow alongside a company that’s ready to move fast, you’ll feel at home at MX.

MX is on a mission to Empower the World to be Financially Strong, and events are one of the most powerful ways we bring that mission to life for prospective clients. As Field Marketing Manager, you will own the end-to-end execution of MX's regional event program — roadshows, roundtables, executive dinners, and regional trade shows — working with demand generation leadership on strategy and priorities, with every event designed to generate sales qualified leads (SQLs) and qualified pipeline in key markets.

You will also support the Director of Event Marketing on tier-one industry events and partner event activations — owning the dinners, receptions, and ancillary activities attached to them — and support partner marketing initiatives such as co-hosted events and joint campaigns with MX's partner ecosystem. You will build and maintain the tracking and reporting that proves event ROI, and work hand-in-hand with our BDR team before, during, and after every event to convert engagement into SQLs, meetings, and pipeline.

Success in this role means every event has a clear pipeline goal, a coordinated BDR play, and a measurable return — and MX's presence in regional markets grows stronger with every activation.

What You'll Do:

Own end-to-end planning and execution of regional events — roadshows, roundtables, executive dinners, and regional trade shows — from venue and vendor selection through on-site delivery

Partner with sales leadership to select regions, target accounts, and personas so every event maps to pipeline opportunity

Manage event budgets, vendors, and logistics to maximize ROI and cost efficiency

Industry & Partner Event Support

Support the Director of Event Marketing on tier-one industry conferences and trade shows, helping to own and define workstreams such as pre-event campaigns, meeting programs, and on-site logistics

Own dinners, receptions, and ancillary activities attached to industry events — from concept and guest targeting through on-site execution and follow-up — to deepen engagement with key accounts

Support partner event activations and co-marketing initiatives - co-hosted events, sponsorships, and joint campaigns with MX partners

Event Tracking, Measurement & ROI

Build and maintain MX's event tracking and attribution framework - lead capture, campaign structure in Marketo and Salesforce, and post-event reporting

Report on event performance against SQL, pipeline, and ROI targets, including cost-per-SQL and pipeline-per-event, using tools like HockeyStack and Domo

Use performance data to recommend which events to scale, adjust, or cut

Run coordinated pre-event outreach plays with the BDR team to drive registrations and booked meetings

Orchestrate on-site meeting programs and post-event follow-up sprints so event engagement converts to SQLs and pipeline

Adhere to lead capture, scoring, and routing standards so every event lead reaches sales quickly and cleanly

What We're Looking For:

3+ years of experience in event marketing, field marketing, or demand generation for B2B companies

Proven track record of running regional events that generated measurable SQLs and pipeline

Hands-on experience with Marketo, Salesforce, and event management platforms (e.g., Splash); familiarity with attribution tools like HockeyStack a plus

Strong analytical instincts — you measure everything and can defend event spend with pipeline data

Experience partnering directly with BDR/SDR teams on pre- and post-event conversion plays

Exceptional project management and vendor management skills; comfortable running multiple events in parallel

Experience marketing to financial institutions or in fintech strongly preferred

Willingness to travel for regional, industry, and partner events (~25–40%)

MX is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses. All your information will be kept confidential according to EEO guidelines. You may request reasonable accommodations by sending an email to [e-mail].