Field Marketing Specialist

Freshworks; California (MO); Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Freshworks is seeking a Field Marketing Specialist to drive the operational engine behind regional event programs. You will support multiple FMMs across a region, managing vendors, budgets, shipping, and on-site delivery from kickoff to closeout.

You’ll partner with Brand, Design, Content, and Web teams while owning SFDC operations and post-event reporting. This hybrid role demands travel to conferences and customer events as needed.

Qualifications

• 2–4 years in event operations, field marketing, or a similar coordination-heavy role.
• Ability to multitask across vendors, budgets, and deadlines.
• Working knowledge of SFDC, Airtable, Cvent, and SplashThat or eagerness to learn.
• Detail-oriented with strong on-site coordination and cross-functional communication.

Responsibilities

• Vendor sourcing, vetting, and management for events.
• Contracts, POs, and budget administration; align spend with budgets.
• Plan logistics, production, shipping, and swag for events.
• Coordinate Brand, Design, Content, and Web assets with FMMs.
• Own SFDC Campaign operations: setup, lead uploads, routing.
• Be the on-site support, budget tracking, and reconciliations.
• Create reporting and wrap decks for leadership; drive process improvements.
• Travel to events across the regional portfolio as needed.

Skills

Event operations

Field marketing

Marketing operations

Vendor management

Budget tracking

Coordination

On-site execution

Communication

Travel coordination

Tools

SFDC

Airtable

Cvent

SplashThat

Job description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations.

Fresh vision. Real impact. Come build it with us.

Freshworks is looking for a Field Marketing Specialist to build the operational engine behind our regional event programs. Today, Field Marketing Managers (FMMs) own both the strategy and the execution of every event, from forecasting and business cases on one end to vendor contracts and lead uploads on the other. That’s a lot of ground for one person to cover, and it means our best strategic thinkers spend too much time in the weeds.

This role is the fix: a shared execution engine that lets FMMs focus on strategy, stakeholder relationships, and pipeline impact, while you own flawless on-the-ground program delivery, from kickoff through post-event closeout. This isn’t a 1:1 hire per marketer, it’s a pooled model, so you’ll support multiple FMMs across a region and get exposure to a diverse portfolio of third-party conferences, executive experiences, customer events, partner programs, and regional activations. Priorities and assignments are managed centrally based on event complexity, timing, and regional need.

What You’ll Do

• Vendor Sourcing & Management: Find, vet, and manage the vendors that bring events to life.
• Contracts, POs & Budget Administration: Coordinate with Procurement, Legal, Finance, and vendors to move contracts and purchase orders forward, track approvals, and keep spend aligned to budget so FMMs don’t have to chase it.
• Program Logistics & Production: Own the shipping, swag, and promotional execution, the physical work that makes an event actually happen.
• Brand & Creative Coordination: Partner with Brand, Design, Content, and Web, in conjunction with the respective FMM, to manage event graphics, booth assets, promotional materials, registration pages, and production timelines.
• SFDC Campaign Operations: Own campaign setup, registration, lead uploads, routing, and communications, the operational backbone of every campaign.
• On-Site Event Execution: Be the steady hand running the show in the room when necessary, in support of FMMs.
• Budget Tracking & Reconciliation: Know where every dollar went and be able to say so.
• Reporting & Wrap Decks: Turn raw event data into a clean, digestible summary FMMs can hand to leadership.
• Process Improvement: Maintain templates, documentation, vendor resources, and repeatable event workflows that improve consistency and help the team scale.
• Travel: Manage assigned events on-site, supporting priority programs across the regional portfolio as needed.

• Relevant Experience: 2-4 years in event operations, field marketing, marketing operations, or a similar coordination-heavy role.
• Multitasking Under Load: Comfortable juggling multiple vendors, budgets, and deadlines at once without dropping a ball.
• Tool Fluency: Working knowledge of (or eagerness to learn) SFDC, Airtable, Cvent, and SplashThat.
• Detail Orientation: The kind of person who notices the swag order is short before it becomes a problem.
• Composure On-Site: Calm under pressure; events don’t run on a script.
• Strong Communication: Strong written communication for cross-functional coordination with Ops, Content, Digital, Web, and Brand.
• Service Mindset: A strong service mindset with the ability to manage expectations across multiple internal stakeholders.
• Independent Execution: Able to work independently while keeping program owners informed.
• Travel Flexibility: Able to travel approximately 25–40%, including occasional evenings and weekends, based on the event calendar.

Bonus Points

• Pooled Model Experience: Prior experience in a shared-services or pooled-support model.
• Enterprise B2B Exposure: Exposure to enterprise B2B field marketing or an ABM motion.
• Sales Partnership: Experience partnering with Sales on event outreach, lead follow-up, or campaign execution.
• Production Experience: Experience managing branded event assets, tradeshow booths, or promotional production.

Please note this is a hybrid role with onsite expectations of 3 days a week onsite (Tuesday - Thursday) at our San Mateo, CA headquarters.

We're committed to building a workplace that reflects the diverse world we serve. At Freshworks, you'll find inclusive teams, flexible thinking, and opportunities to grow your career - while making work better for millions.

The annualbase salary rangefor this position is $100,000 - $125,000 Base Salary.

Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.