Marketing Enablement & AI Adoption Specialist

EPAM Systems; New York (NY); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance (

Health Savings Account

Flexible Spending Accounts (Healthcare

Discretionary annual bonus

LTI Program

401(k) Matching

Paid Time Off 15-25 days

Nine paid holidays

Employee Discounts

Stock Purchase Program

On-site learning resources

Job summary

EPAM Systems in New York is seeking a Marketing Enablement & AI Adoption Specialist to own a global training and enablement program for talent marketing. You will design sessions, create resources, and lead adoption of TAMI and AI tools across regions.

The role requires 5+ years in marketing enablement with strong facilitation, writing, and project management skills. A Bachelor’s degree in a related field is expected, with a focus on training, digital marketing, and employer branding.

Qualifications

• 5+ years in marketing enablement, learning and development, employer branding, recruitment marketing, digital marketing, AI adoption or marketing operations
• Experience designing and delivering training or enablement programs for professional audiences, with strong facilitation skills and the ability to make complex topics clear
• Experience creating playbooks, guides, templates and self-service resources
• Hands-on experience applying generative AI to real marketing or business workflows, including testing new tools and helping others adopt them
• Track record of driving adoption of new tools, processes or ways of working
• Excellent writing and copyediting skills with a strong command of U.S. English, and the ability to give clear, constructive feedback on external-facing content
• Advanced PowerPoint skills and working knowledge of Canva or similar tools
• Strong project management skills, with the ability to balance recurring programs and emerging priorities
• Ability to communicate and facilitate across cultures, regions and levels of seniority; experience in a global, distributed or Center of Excellence environment preferred
• Bachelor's degree in Marketing, Communications, Business, Learning & Development or a related field

Responsibilities

• Own the global Talent Marketing training and enablement program, identifying capability gaps across regional teams and turning them into targeted training plans
• Design and facilitate training sessions, workshops and demos for a global audience
• Create playbooks, templates, toolkits and self-service resources that help marketers apply best practices consistently
• Manage the TAM Hub day to day as the central home for global Talent Marketing knowledge and tools
• Own the evolution and adoption of TAMI, identifying new use cases and improving how marketers use it
• Help shape the AI and innovation roadmap: evaluate emerging tools, run practical pilots and turn manual workflows into scalable solutions
• Drive AI adoption through communications, coaching and reinforcement, and measure training effectiveness, usage and productivity to keep improving
• Serve as a backup reviewer for external talent marketing content, checking grammar, clarity, tone and brand consistency
• Build polished PowerPoint and other materials for training, leadership and global team communications
• Support resource libraries and other marketing operations work, and help transition routine tasks to dedicated Marketing Operations & Content Coordination support

Skills

Facilitation skills

US English writing

Cross-cultural communication

Project management

Education

Bachelor's degree in Marketing, Communications, Business, Learning & Development or related field

Tools

PowerPoint

Canva

Job description

This is a hands-on, in-house marketing role for someone who enjoys teaching, building and experimenting.

As the Marketing Enablement & AI Adoption Specialist at EPAM, you'll own a continuous global marketing enablement program for our employer branding and recruitment marketing teams across EPAM's regions. You'll spot capability gaps, create practical training and drive generative AI adoption by turning new tools into repeatable practices teams can use every day.

You'll also drive the evolution of TAMI, our AI-enabled recruitment marketing assistant, and the TAM Hub, our global knowledge and enablement home. As part of our content governance model, you'll serve as a backup reviewer for external talent marketing content. In the near term, you'll also support select Marketing Operations & Content Coordination work, such as presentations and resource management.

EPAM's Global Talent Marketing & Candidate Engagement team positions EPAM as an employer of choice across the 55+ countries and regions where we operate. We activate and protect our global Employer Value Proposition and employer brand, and we build an integrated, data-informed talent marketing ecosystem. Through our Center of Excellence model, we give regional Talent Attraction teams the strategy, tools, standards and best practices to execute consistently and at scale.

Req.#1094011004

Responsibilities

• Own the global Talent Marketing training and enablement program, identifying capability gaps across regional teams and turning them into targeted training plans
• Design and facilitate training sessions, workshops and demos for a global audience
• Create playbooks, templates, toolkits and self-service resources that help marketers apply best practices consistently
• Manage the TAM Hub day to day as the central home for global Talent Marketing knowledge and tools
• Own the evolution and adoption of TAMI, identifying new use cases and improving how marketers use it
• Help shape the AI and innovation roadmap: evaluate emerging tools, run practical pilots and turn manual workflows into scalable solutions
• Drive AI adoption through communications, coaching and reinforcement, and measure training effectiveness, usage and productivity to keep improving
• Serve as a backup reviewer for external talent marketing content, checking grammar, clarity, tone and brand consistency
• Build polished PowerPoint and other materials for training, leadership and global team communications
• Support resource libraries and other marketing operations work, and help transition routine tasks to dedicated Marketing Operations & Content Coordination support

Requirements

• 5+ years in marketing enablement, learning and development, employer branding, recruitment marketing, digital marketing, AI adoption or marketing operations
• Experience designing and delivering training or enablement programs for professional audiences, with strong facilitation skills and the ability to make complex topics clear
• Experience creating playbooks, guides, templates and self-service resources
• Hands-on experience applying generative AI to real marketing or business workflows, including testing new tools and helping others adopt them
• Track record of driving adoption of new tools, processes or ways of working
• Excellent writing and copyediting skills with a strong command of U.S. English, and the ability to give clear, constructive feedback on external-facing content
• Advanced PowerPoint skills and working knowledge of Canva or similar tools Strong project management skills, with the ability to balance recurring programs and emerging priorities
• Ability to communicate and facilitate across cultures, regions and levels of seniority; experience in a global, distributed or Center of Excellence environment preferred
• Bachelor's degree in Marketing, Communications, Business, Learning & Development or a related field

We offer

• Medical, Dental and Vision Insurance (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D Insurance (Company Provided)
• Employee Assistance Program
• Unlimited access to LinkedIn learning solutions
• Matched 401(k) Retirement Savings Plan
• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
• Paid Holidays - nine (9) total per year
• Legal Plan and Identity Theft Protection
• Accident Insurance
• Employee Discounts
• Pet Insurance
• Employee Stock Purchase Program
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

For remote work in New York City only.

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.

Engineer the Future with a Career at EPAM

This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $70,000 - $90,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.

Applications will be accepted on a rolling basis.

EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.