Field Marketing Manager

JCA Associates

Boston (MA)

On-site

USD 59,500 - 106,000

Full time

14 days+

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Job summary

A leading European software company is seeking a Field Marketing Manager in Boston to drive regional growth. This role involves defining local marketing strategies, managing events, and collaborating with sales to enhance demand generation. The ideal candidate will have over 5 years of B2B marketing experience, particularly in SaaS, and a strong understanding of the North American market dynamics.

Qualifications

5+ years of B2B field marketing experience, ideally in SaaS or enterprise software.
Proven success driving demand generation and marketing-sourced revenue.

Responsibilities

Define and localize marketing initiatives for the U.S. market.
Own planning, execution, and ROI tracking for industry events.
Collaborate with Sales to develop targeted ABM campaigns.

Skills

B2B field marketing

Demand generation

Project management

Communication

Data-driven approach

Tools

Salesforce

ABM platforms

Job description

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Join a Fast-Growing European Software Vendor Expanding in North America

A leading European software company specializing in Business Process Management (BPM) and Workflow Automation is expanding into the North American market — and hiring a Field Marketing Manager in Boston to drive regional growth.

This is a high-impact role for a hands-on, strategic marketer who thrives in dynamic environments and is excited to build and shape regional marketing efforts from the ground up.

As part of the global Growth Marketing team, you’ll lead and execute regional marketing programs to support demand generation, brand awareness, and customer engagement across the U.S. You’ll work cross-functionally with global teams and closely align with sales to ensure measurable pipeline impact in one of the company’s most important growth regions.

What You’ll Be Doing

Local Market Strategy: Define and localize marketing initiatives to align with the unique characteristics and buyer behaviors of the U.S. market.
Event Marketing: Own planning, execution, and ROI tracking for industry events, tradeshows, and local customer meetups — driving engagement and leads.
Account-Based Marketing (ABM): Collaborate with Sales and Global Marketing Ops to develop targeted ABM campaigns for high-value accounts.
Sales Enablement: Equip Sales with localized messaging, collateral, and customer insights to accelerate deal cycles and improve win rates.
Partner & Channel Marketing: Co-market with strategic partners to expand reach, generate leads, and boost joint visibility.
Content Localization: Tailor global messaging and marketing assets to resonate with North American audiences.
Cross-Functional Collaboration: Partner with global teams to align initiatives with company-wide goals and ensure operational efficiency.

What You Bring

5+ years of B2B field marketing experience, ideally in SaaS or enterprise software
Proven success driving demand generation and marketing-sourced revenue
Strong experience managing events and executing customer-facing marketing programs
Knowledge and hands-on involvement with ABM strategies and tools
Collaborative mindset with strong communication and project management skills
Data-driven approach with experience using Salesforce and ABM platforms
Deep understanding of the North American B2B landscape and buying dynamics

Seniority level