Field Marketing Lead - Developer & ABM Programs

Coder; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Coder is seeking a Field Marketing Manager to energize our North American field marketing programs. You will partner with sales, partners, and the broader marketing team to drive awareness, pipeline, and rep-level engagement through regional events and ABM programs.

You'll coordinate virtual and in-person events, localize campaigns for NA audiences, and collaborate on co-branded opportunities with alliances and channel partners while keeping programs on time and on brand.

Qualifications

• 4–7 years of field marketing experience in B2B technology or developer-focused companies.
• Hands-on experience executing regional field marketing programs, including events, partner campaigns, and sales-aligned marketing motions.
• Experience supporting or executing account-based marketing programs, including target account planning, personalized campaign touchpoints, and sales coordination.
• Strong project management skills with the ability to manage timelines, vendors, details, and cross-functional inputs.
• Experience partnering closely with sales teams to support pipeline goals and regional priorities.
• Clear written and verbal communication skills, with the ability to keep stakeholders informed and aligned.
• Comfort managing multiple programs at once while staying organized, responsive, and detail-oriented.
• Familiarity with project management tools such as Asana or similar systems.

Responsibilities

• Execute regional field marketing plans aligned to global strategy and North America priorities.
• Run virtual and in-person events that people actually remember, from platform engineering roundtables to developer meetups to enterprise field programs.
• Support lead generation and pipeline goals through strategic programs, clear handoffs, and timely follow-through.
• Partner with global marketing teams to localize campaign content and messaging for North American audiences.
• Help execute co-branded campaigns and joint event opportunities with strategic alliances, resellers, and channel partners.
• Partner closely with sales on ABM plays for high-priority accounts, helping turn target account lists into real conversations and pipeline.
• Coordinate account-specific assets, communications, and campaign touchpoints that support sales outreach and pipeline creation.
• Support pre-event ABM motions, including target account coordination, personalized outreach support, and follow-up planning.
• Keep projects organized, timelines moving, and chaos to a minimum across regional campaigns and events.

Skills

Field marketing

Event planning

ABM

Sales alignment

Project management

Communication

Asana familiarity

CRM familiarity

Tools

Asana

Salesforce

HubSpot

ABM platforms

Job description

Coder is seeking a Field Marketing Manager to energize our North American field marketing programs. You will partner with sales, partners, and the broader marketing team to drive awareness, pipeline, and rep-level engagement through regional events and ABM programs.

You'll coordinate virtual and in-person events, localize campaigns for NA audiences, and collaborate on co-branded opportunities with alliances and channel partners while keeping programs on time and on brand.