Field Marketing Lead: Growth, Campaigns & Launches

Nilfisk, Inc.; Plymouth (MN); On-site; USD 89,000 - 111,000; Full time

Job summary

Nilfisk, Inc. is seeking an experienced Field Marketing Manager to create and execute marketing strategies that drive growth, demand generation, customer engagement, and product commercialization across North America.

You will lead segment marketing, integrated campaigns, product launches, and sales enablement to support customer acquisition, product adoption, and revenue growth. The role requires B2B marketing expertise, strategic thinking, and hands-on execution.

Qualifications

• 7+ years of progressive B2B marketing experience including demand generation and product marketing.
• Experience developing and executing integrated marketing campaigns and go-to-market strategies.
• Proven success supporting product launches and commercialization initiatives.
• Experience in industrial, manufacturing, commercial equipment, facility solutions, or channel-based environments.
• Strong understanding of market segmentation, customer journey mapping, lead generation, and marketing analytics.
• Experience with CRM and marketing automation platforms.

Responsibilities

• Develop and execute annual marketing strategies and growth plans for assigned industry segments.
• Plan and manage integrated, multi-channel campaigns that generate awareness, qualified leads, pipeline, and revenue.
• Execute marketing initiatives across digital advertising, email, social media, content marketing, webinars, trade shows, and industry partnerships.
• Analyze customer needs, market trends, competitive activity, and opportunities to inform strategies.
• Develop customer personas, buyer journey maps, and industry-specific value propositions.
• Partner with Sales and cross-functional teams to align marketing with commercial objectives.
• Lead go-to-market planning and commercialization strategies for new products and solutions.
• Collaborate with Product Management to incorporate customer insights and competitive intelligence into positioning and launches.
• Develop product messaging and differentiators tailored to markets.
• Coordinate product launches across channels and dealer networks.
• Support lifecycle initiatives including portfolio updates and transitions.
• Develop sales enablement materials and partner with Sales and Channel Marketing.
• Ensure programs are communicated across direct and indirect channels.
• Plan and execute events for trade shows and industry conferences.
• Evaluate event ROI and opportunities for improvement.
• Develop and manage marketing budgets and KPIs.
• Present results and strategic recommendations to leadership.
• Continuously optimize programs through data analysis and testing.

Skills

B2B marketing

Demand generation

Go-to-market

Product launches

CRM & marketing automation

Stakeholder management

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Salesforce

Pardot/Marketing Cloud

Power BI

Job description

Nilfisk, Inc. is seeking an experienced Field Marketing Manager to create and execute marketing strategies that drive growth, demand generation, customer engagement, and product commercialization across North America.

You will lead segment marketing, integrated campaigns, product launches, and sales enablement to support customer acquisition, product adoption, and revenue growth. The role requires B2B marketing expertise, strategic thinking, and hands-on execution.