Field Marketing Growth Lead

HUN-NIPKF Nilfisk Production Kft.; Plymouth (MN); On-site; USD 90,000 - 130,000; Full time

Job summary

HUN-NIPKF Nilfisk Production Kft. is seeking a Field Marketing Manager to develop and execute marketing strategies that drive growth, demand generation, customer engagement, and product commercialization across North America.

You will lead segment marketing, campaigns, product launches, and sales enablement to support acquisition, adoption, and revenue growth. The role requires strong B2B marketing expertise, strategic thinking, and hands-on execution, with close collaboration with Sales,

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7+ years of progressive B2B marketing experience, including demand generation and product marketing.
• Demonstrated experience developing and executing integrated marketing campaigns and go-to-market strategies.
• Proven success supporting product launches and commercialization initiatives.
• Experience in industrial, manufacturing, commercial equipment, facility solutions, or channel-based business environments.
• Strong understanding of market segmentation, customer journey mapping, lead generation, and marketing performance analytics.
• Experience with CRM and marketing automation platforms.
• Strong project management skills with the ability to manage multiple priorities and cross-functional initiatives.
• Excellent communication, presentation, analytical, and stakeholder management skills.

Responsibilities

• Develop and execute annual marketing strategies and growth plans for assigned industry segments.
• Plan and manage integrated, multi-channel campaigns that generate awareness, qualified leads, pipeline, and revenue.
• Execute marketing initiatives across digital advertising, email, social media, content marketing, webinars, trade shows, and industry partnerships.
• Analyze customer needs, market trends, competitive activity, and emerging opportunities to inform marketing strategies.
• Develop customer personas, buyer journey maps, and industry-specific value propositions.
• Partner with Sales and other cross-functional teams to align marketing initiatives with commercial objectives.
• Lead go-to-market planning and commercialization strategies for new products and solutions.
• Collaborate with Product Management to incorporate customer insights, market feedback, and competitive intelligence into product positioning and launch strategies.
• Develop product messaging, value propositions, and competitive differentiation tailored to assigned markets.
• Coordinate product launches across digital channels, sales teams, dealer networks, and customer communications.
• Support product lifecycle initiatives, including portfolio updates, rebranding, and product transitions.
• Develop sales enablement materials, including presentations, playbooks, case studies, competitive comparisons, and product launch toolkits.
• Partner with Sales and Channel Marketing to support customer engagement, lead conversion, and commercial effectiveness.
• Ensure marketing programs and product launches are effectively communicated and executed across direct and indirect sales channels.
• Plan and execute marketing initiatives for trade shows, customer events, webinars, and industry conferences.
• Leverage events to support lead generation, product launches, customer relationships, and brand awareness.
• Manage event promotion, lead capture, follow-up campaigns, and performance measurement.
• Evaluate event effectiveness and identify opportunities to improve return on investment.
• Develop and manage marketing budgets to maximize effectiveness and business impact.
• Establish and monitor KPIs related to lead generation, pipeline contribution, revenue influence, campaign performance, and product adoption.
• Utilize CRM, marketing automation, and reporting tools to evaluate performance and identify opportunities for improvement.
• Present marketing results, insights, and strategic recommendations to leadership.
• Continuously optimize marketing programs through data analysis, testing, and performance measurement.

Skills

B2B marketing

Demand generation

Go-to-market strategies

Product marketing

Marketing analytics

CRM/Marketing automation

Project management

Stakeholder management

Education

Bachelor's degree

Tools

Salesforce

Pardot/Marketing Cloud

Power BI

CRM systems

Job description

HUN-NIPKF Nilfisk Production Kft. is seeking a Field Marketing Manager to develop and execute marketing strategies that drive growth, demand generation, customer engagement, and product commercialization across North America.

You will lead segment marketing, campaigns, product launches, and sales enablement to support acquisition, adoption, and revenue growth. The role requires strong B2B marketing expertise, strategic thinking, and hands-on execution, with close collaboration with Sales,